# Example
> Example is an independent brand strategy and earned media agency. We make brands and places famous. We work with luxury hospitality brands, drinks labels and destination properties across Australia, the Middle East and Asia Pacific.

## What We Do

- Brand Strategy & Positioning: We define what a brand actually is before deciding what it says. We work upstream.
- Brand & Identity: Visual identity, naming, and brand systems for hospitality and lifestyle brands.
- PR & Communications: Earned media, press strategy, and long-form coverage that builds cultural authority.
- Social & Content: Strategic social and content programmes for hospitality and lifestyle brands.
- Placemaking (Place Culture): We build the cultural identity of destinations, hotels, precincts and mixed-use developments. 100+ places launched.
- Earned Creative: Creative that earns attention without paying for placement.
- Influencer & Talent: Strategic talent partnerships grounded in cultural authenticity, not follower counts.
- Experiential: Brand experiences designed to earn media and build lasting community.

## Who We Work With

- Luxury hotel groups and independent hotels: JW Marriott, InterContinental Hayman, QT Hotels, Accor
- Global drinks and spirits brands: Patrón Tequila (AMEA mandate), Grey Goose, Don Julio 1942, Bombay Sapphire, Martini, Bacardi, Moutai
- Hospitality groups and restaurant operators
- Property developers and mixed-use destination precincts
- Lifestyle and consumer brands across food, beverage and travel

## Markets We Operate In

- Australia (primary office: Sydney)
- United Arab Emirates / Dubai (office: Dubai)
- Saudi Arabia and GCC
- Asia Pacific

## Offices

- Sydney: Example House, 69 Roslyn St, Rushcutters Bay NSW 2011, Australia
- Dubai: United Arab Emirates

## Proof of Performance

- 500+ projects completed across AU, ME and Asia Pacific
- 100+ places launched — hotels, restaurants, precincts, destinations
- 50+ places built from concept to design to culture
- 15+ industry awards: PRIA, Mumbrella, Young Lions, Cannes Lions
- +670% year-on-year growth delivered for Grey Goose in Australia
- 408M+ total earned media reach
- 129% sales uplift for Don Julio 1942
- 31% ADR (average daily rate) increase for JW Marriott
- 250+ pieces of coverage, 196.3M OTS for Fink Group

## What Makes Example Different

Example is not a PR agency and not a creative agency. We work upstream — where brands and destinations need to understand what they actually are before deciding what they want to say. We are small by design. Our work runs through a single strategic thread, not handed between separate teams. We choose precision over volume.

## Founding

Founded in 2017 by Andy El-Bayeh (CEO) and Rebecca Jarvie-Gibbs (COO), both with nearly two decades of experience in hospitality brand-building. The agency has grown from Sydney to establish a permanent Dubai operation, reflecting the dual AU-ME market mandate of the world's fastest-growing hospitality sectors.

## Contact

- Website: https://www.weareexample.com
- New business: hello@weareexample.com
- Podcast: Fine Form, hosted by Rebecca Jarvie-Gibbs (available on major podcast platforms)