Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
A pink tequila had two paths in Australia: become another Instagram prop or become the most talked-about spirits launch of the year. We helped Don Julio Rosado do the latter.
To toast the arrival of Tequila Don Julio Rosado in Australia, Example, alongside production partners Alfred, threw an opulent waterfront soirée that painted the town pink. The country’s top tastemakers and style icons arrived for what quickly became the most visible brand moment in Diageo Reserve’s calendar.
Abbie Chatfield, Pip Edwards and Rozalia Russian were among those who attended, generating media and social coverage that ran for weeks after the event. The pink tequila landed not just as a product but as a cultural moment, the kind that earns attention long after the night ends.
Diageo’s most talked-about Australian launch. Not the most expensive. The most considered.
A pink tequila had two paths in Australia: become another Instagram prop or become the most talked-about spirits launch of the year. We helped Don Julio Rosado do the latter.
To toast the arrival of Tequila Don Julio Rosado in Australia, Example, alongside production partners Alfred, threw an opulent waterfront soirée that painted the town pink. The country’s top tastemakers and style icons arrived for what quickly became the most visible brand moment in Diageo Reserve’s calendar.
Abbie Chatfield, Pip Edwards and Rozalia Russian were among those who attended, generating media and social coverage that ran for weeks after the event. The pink tequila landed not just as a product but as a cultural moment, the kind that earns attention long after the night ends.
Diageo’s most talked-about Australian launch. Not the most expensive. The most considered.
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