ETCETERA BY EXAMPLE
Journal
Expert insights on branding, hospitality, and marketing straight to your inbox.
What the UAE crisis revealed about hospitality and why sports just lapped fashion
The operators who kept their hotels open at 20% occupancy weren't the highest-rated. They were the ones who had spent years building community over coverage. Sports just did the same thing to fashion week generating 690% more media coverage. Two stories pointing in exactly one direction.
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Why zero followers is better
Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating
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What Happens After You Go Viral? The hospitality playbook for turning buzz into real business
Is the online space pre-defining our experience of eating out?
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Why zero followers is better
Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating
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Why the Middle East is becoming hospitality’s new centre of gravity
From listening bars to matcha cafés, sober nightlife and cultural powerhouses like MDLBEAST and Yas Island, the Middle East is shifting how the world thinks about travel and social spaces. Here is wh
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The Wellness Anarchists Are Here
Cold plunge, then last drinks. The counter-mood in wellness, Hyundai’s back-seat restaurant, Prada behind the bar, tennis rethinking the whites, and space-savvy storytelling.
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Who really decides what’s luxury now?💎
From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.
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'Hospo' is a career, not a job🍴
Plus bee hotels, cereal milk water, and your next must-listen podcast
ReadRelying on the past doesn't guarantee a brand's future
Why brands still need to surprise us + beer ice, Gen Z snacks and Brit fashion comes down under.
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Who needs celebs when you’ve got 10k followers? 🫠
Fame’s changing. So are dinner plans, travel trends, and tipping points.
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Google's down, Kusama’s up, and your coffee is how much?
Early morning caffeine raves, big tech's zero-click dilemma and Australia’s hottest art show ever
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Where New Pubs Go Wrong And How the Greats Keep Getting It Right
This week, we explore what gives a space cultural gravity, from the Aussie pub that holds memory in its walls to the luxury gym hotels redefining wellness. Plus, why Gen Z is reviving print mags and Lynx just made a scent with actual catnip.
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What Happens After You Go Viral? The hospitality playbook for turning buzz into real business
Is the online space pre-defining our experience of eating out?
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Hello 2025: Content creators in the White House, Australian Open highlights + this year's hottest trends & predictions
What can we expect in 2025 from a cultural and trends perspective? We dive into the hot topics of the year so far and look at what these means for brands.
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Your final culture fix of 2024: standout trends, must-reads, and moments to wrap up the year.
Unwrap the best of 2024: standout culture moments, must-reads, and trends to carry you into the new year.
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Physical catalogues return + Sydney's nightlife revolution 🍾
After years of decline with the rise of e-commerce, printed catalogues are being reimagined to offer the kind of immersive experience that many digital formats struggle to replicate.
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