Hospitality PR agencies in Saudi Arabia: how to choose (2026)

Saudi Arabia is no longer a market hotel brands are preparing for. It is one they are operating in. The Ministry of Tourism's preliminary figures put 2025 at more than 122 million domestic and international visitors and around SR300 billion in tourism spending, with visitor numbers up 5% on 2024 (Gulf News). In July 2026, Six Senses AMAALA welcomed its first guests, the second resort to open at a destination planned to hold more than 1,600 hotel rooms across nine resorts (Journal des Palaces). W Hotels is also bringing its first Saudi property to Riyadh's KAFD this year.

That pace changes what you need from a PR agency. A launch in Riyadh, a resort on the Red Sea coast and a restaurant in Jeddah each speak to different guests, and the Kingdom's media and creator scene has matured quickly. This guide sets out what to look for, then lists agencies active in Saudi hospitality, in alphabetical order.

What to look for

1. People on the ground

Ask where the team that will run your account sits. A Riyadh or Jeddah presence helps with local media, events and the many government and giga-project stakeholders involved in Saudi tourism. A Dubai-led team can work well too, as long as it travels and has proven Saudi relationships.

2. Understanding of the city and the guest

Riyadh is business, events and a fast-growing dining scene. Jeddah has a long-standing restaurant and coastal culture, plus pilgrim traffic through to Makkah. AlUla and the Red Sea projects sell heritage, nature and ultra-luxury to international travellers. Check that the agency's thinking changes with the location.

3. Cultural fluency

Good Saudi work respects local values and still feels fresh. Ask how the agency tests ideas for local relevance, and who on the team brings that perspective, especially in Arabic content and creator choices.

4. Giga-project and stakeholder experience

Hotels inside large developments often share the stage with the developer, the destination and the operator. Look for an agency that has handled layered approvals and knows how to keep a hotel's own story clear inside a bigger destination narrative.

5. International reach for inbound travel

Much of the growth at the Red Sea and AlUla depends on guests from Europe, Asia and the wider GCC. Ask how the agency gets Saudi properties into international travel press and in front of travel advisers.

6. Honest measurement

Ask how results will be reported, what counts as success in the first six months, and how earned outcomes are kept separate from paid support.

Agencies worth knowing

Listed alphabetically. Each has a real track record in Saudi hospitality, travel or culture. The right fit depends on your property, audience and stage.

We Are Example

• Base: Dubai (Middle East hub, serving Saudi Arabia and the GCC) and Sydney
• Best for: Hotels, resorts, venues and drinks brands that need positioning, placemaking and launch strategy as well as PR
• Notable work: GCC earned media for Bacardi brands; Patrón at SOLE DXB, the festival's number one bar by revenue with 1.9 million organic views and zero paid media; resort work in Australia including InterContinental Hayman Island (97 press pieces, 109.5 million OTS)
• Why: Brand strategy and earned media in one team, with resort and placemaking experience that suits destination launches.

Questions to ask before you brief

• Who on the team is based in Saudi Arabia, and how often will the senior lead be in the Kingdom?
• Which Saudi hospitality launches have you led, and what did they achieve?
• How would you tell our story differently for Riyadh, Jeddah, AlUla or Red Sea audiences?
• How do you work with developers, destination bodies and operators on approvals?
• Which international travel media and advisers can you reach for us?
• How will you report results, and what does a good first six months look like?

FAQ

Do we need an agency with a Riyadh office?

Not always, but it helps. Local presence makes events, media relationships and stakeholder meetings easier. If your agency is Dubai-led, ask for evidence of recent Saudi work and a clear travel plan.

How early should a Red Sea or AlUla resort appoint PR?

Nine to twelve months before opening is sensible. International travel media plan well ahead, and remote destinations need time for press trips, adviser education and content capture.

Can one agency cover Saudi Arabia and the UAE?

Yes. Several agencies here run both markets from Dubai and Riyadh. Ask them to show distinct plans for each, because the media, guests and calendars are different.

How should we measure hospitality PR in Saudi Arabia?

Agree a short list of measures before you start: quality coverage in the outlets your guests read, creator content that performs, reach in target source markets, and booking or enquiry signals where you can track them.

We Are Example's Middle East hub in Dubai works with hotels, venues and drinks brands across Saudi Arabia, the UAE, Qatar and the wider GCC. If you are planning a Saudi opening or relaunch, see how we approach hotel and hospitality PR.