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Founded in 2017

An independently-owned earned-led culture agency

We Create and Amplify
the world’s most-talked about brands, destinations and experiences
Founded in 2017

An independently-owned earned-led culture agency

We Create and Amplify
the world’s most-talked aboutbrands, destinations and experiences

Example is the premier name in earned-led culture.


We move fast and think ahead.
We partner with brands to find deeper meaning.

We’re connected in all the right places.
We don’t wait for the brief, we help shape it.

Backed by strategy, driven by creativity, and powered by people who’ve led some of the biggest cultural moments in the country.

We set the best example.
We make brands impossible to forget.

  • 500+ projects in over five countries 
  • 100+ venues launched
  • 50+ placemaking and design projects
  • 20+ years of industry-leading expertise
  • 15+ awards won
What we do

Example is the premier name in earned-led culture.


We move fast and think ahead.
We partner with brands to find deeper meaning.

We’re connected in all the right places.
We don’t wait for the brief, we help shape it.

Backed by strategy, driven by creativity, and powered by people who’ve led some of the biggest cultural moments in the country.

We set the best example.
We make brands impossible to forget.

  • 500+ projects in over five countries 
  • 100+ venues launched
  • 50+ placemaking and design projects
  • 20+ years of industry-leading expertise
  • 15+ awards won
What we do

Proudly behind the most renowned luxury and lifestyle brands and places

We Create

Brand moments that earn attention.

People won’t take notice unless you give them a genuine reason to. From identity to campaigns, we cut through the noise with purpose—earning brands cultural relevance and lasting, authentic engagement.

What we do

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1

I
Brand Identity
Brand Identity
II
PR-Led Ideas
PR-Led Ideas
III
Social-Led Campaigns
Social-Led Campaigns
IV
Creative & Content Development
Creative & Content Development
V
VI
VII
VIII

We Design

Places that draw people in & keep them coming back.

Venues that make an impact have a story to tell. From hotels, to restaurants, to retail—we use our placemaking and branding expertise to craft places and experiences that stay with people.

What we do

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2

I
Hotels
Hotels
II
Bars
Bars
III
Restaurants
Restaurants
IV
Retail
Retail
V
Mixed-Use Property
Mixed-Use Property
VI
Hospitality Concepts
Hospitality Concepts
VII
Placemaking
Placemaking
VIII
Branding
Branding

We Shape

Place culture that keeps destinations relevant.

Places that last offer more than just a service. We shape the culture of destinations, going beyond what’s expected to create venues that truly mean something to their people and community.

What we do

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3

I
Cultural Place Strategy
Cultural Place Strategy
II
Precinct Positioning
Precinct Positioning
III
Art & Music Curation
Art & Music Curation
IV
Community Integration
Community Integration
V
Seasonal & Cultural Activations
Seasonal & Cultural Activations
VI
On Premise Sponsorships
On Premise Sponsorships
VII
A&P Partnership Integration
A&P Partnership Integration
VIII

We Amplify

Brands through experiences that drive influence and demand.

Brands at the top of their game don’t just follow culture, but define it. From PR, to sponsorships, to activations, our uniquely creative way of doing things takes brands to the forefront of their industry.

What we do

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4

I
Public Relations
Public Relations
II
Social
Social
III
Live Events
Live Events
IV
Collaborations
Collaborations
V
Media Partnerships
Media Partnerships
VI
Community Building
Community Building
VII
Influencer & Creator
Influencer & Creator
VIII
Talent and Ambassador
Talent and Ambassador
recognised and awarded
Our work speaks for itself

Meet the founders you'll actually work with

At the heart of Example are its founders, Andy El-Bayeh and Rebecca Jarvie-Gibbs.

With nearly two decades of experience, they’ve helped shape some of the world’s most talked-about hospitality, luxury, and lifestyle brands from the inside out.

Before founding Example, they played a key role in elevating Australia’s leading hospitality group to the top of its game.

Since 2017, they’ve taken that impact global.

Their hands-on leadership and earned-first thinking have redefined how brands grow, transforming bold ideas into cultural movements that resonate.

Our Team

Experts in their craft
Creating genuine impact

Our team is made up of experts of their craft and trailblazers of their industry. From creatives to chefs, strategists to stylists, brand-builders to bartenders, we bring together every perspective and skill set necessary to create genuine impact. We’re in-tune with the world around us, while constantly looking to make our mark on it.

shape the future of culture
Be part of the Example crew
Join Us
FOUNDED IN 2017
We are Example

Careers

We’re always on the lookout for people who can make their mark on who we are and what we do. Here are some of the roles we have open at the moment. If you have any questions, or just want to get in touch, reach out to us.

hello@weareexample.com

ACCOUNT DIRECTOR

We’re on the hunt for a dynamic Account Director to join our team. You’ll lead the charge on PR projects from start to finish - working closely with our strategists and creatives to deliver campaigns that are smart, bold and beautifully executed.

Our Home
Example House

We have a knack for crafting unforgettable spaces

So to create our new home in 2019, we did exactly that. Welcome to Example House in the heart of Rushcutters Bay. Home to a collaboration with Bonham Gallery, Example House is equal parts office space and gallery. It showcases a global collection of furniture, art and lifestyle pieces that reflect our creative spirit.

Example House

69 Roslyn St, Rushcutters Bay

Sydney, NSW 2011, Australia

+61 2 8322 4600

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