Founded in 2017
An independently owned earned-led culture agency
the world’s most-talked about brands, destinations and experiences
Founded in 2017
An independently owned earned-led culture agency
the world’s most-talked aboutbrands, destinations and experiences
Example is the premier name in earned-led culture.
We move fast and think ahead.
We partner with brands to find deeper meaning.
We’re connected in all the right places.
We don’t wait for the brief, we help shape it.
Backed by strategy, driven by creativity, and powered by people who’ve led some of the biggest cultural moments in the country.
We set the best example.
We make brands impossible to forget.
- 500+ projects in over five countries
- 100+ venues launched
- 50+ placemaking and design projects
- 20+ years of industry-leading expertise
- 15+ awards won
Example is the premier name in earned-led culture.
We move fast and think ahead.
We partner with brands to find deeper meaning.
We’re connected in all the right places.
We don’t wait for the brief, we help shape it.
Backed by strategy, driven by creativity, and powered by people who’ve led some of the biggest cultural moments in the country.
We set the best example.
We make brands impossible to forget.
- 500+ projects in over five countries
- 100+ venues launched
- 50+ placemaking and design projects
- 20+ years of industry-leading expertise
- 15+ awards won
Proudly behind the most renowned luxury and lifestyle brands and places
recognised and awarded
Meet the founders you'll actually work with
At the heart of Example are its founders, Andy El-Bayeh and Rebecca Jarvie-Gibbs.
With nearly two decades of experience, they’ve helped shape some of the world’s most talked-about hospitality, luxury, and lifestyle brands from the inside out.
Before founding Example, they played a key role in elevating Australia’s leading hospitality group to the top of its game.
Since 2017, they’ve taken that impact global.
Their hands-on leadership and earned-first thinking have redefined how brands grow, transforming bold ideas into cultural movements that resonate.
Our Team
Experts in their craft
Our team is made up of experts of their craft and trailblazers of their industry. From creatives to chefs, strategists to stylists, brand-builders to bartenders, we bring together every perspective and skill set necessary to create genuine impact. We’re in-tune with the world around us, while constantly looking to make our mark on it.
Careers
We’re always on the lookout for people who can make their mark on who we are and what we do. Here are some of the roles we have open at the moment. If you have any questions, or just want to get in touch, reach out to us.
hello@weareexample.comSENIOR PR MANAGER — DUBAI
Lead earned strategy, storytelling and press across the region for some of the GCC’s most exciting brands. A founding team role shaping Example’s PR presence in the Middle East.
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HEAD OF SOCIAL — Sydney
Set the creative and strategic vision for social across Australia and the Middle East. Lead a high-performing team delivering distinctive, talkable work for major brands and destinations.
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SOCIAL MEDIA MANAGER — DUBAI
Shape the social presence of leading hospitality, lifestyle and destination brands across the UAE and GCC. A platform-native role crafting content, culture and momentum daily.
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Our Home
We have a knack for crafting unforgettable spaces
So to create our new home in 2019, we did exactly that. Welcome to Example House in the heart of Rushcutters Bay. Home to a collaboration with Bonham Gallery, Example House is equal parts office space and gallery. It showcases a global collection of furniture, art and lifestyle pieces that reflect our creative spirit.
Example House
69 Roslyn St, Rushcutters Bay
Sydney, NSW 2011, Australia
+61 2 8322 4600
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