FOUNDED IN 2017
JOURNAL
FOR BRANDS AND DESTINATIONS THAT EARN THEIR PLACE.
FOUNDED IN 2017
JOURNAL
the world’s most-talked aboutbrands, destinations and experiences
We are not a PR agency. We are not a creative agency. We sit upstream of both at the point - where a brand or destination needs to work out what it actually is before it decides what it wants to say.
Our work spans brand strategy and positioning, PR and communications, experiential and placemaking, social and content, influencer and talent, and earned creative.
Everything runs from a single strategic thread, not handed between separate teams.
We work with luxury hotels and hotel groups, premium drinks brands, lifestyle brands, property developers and destinations.
Our clients are across Australia, the Pacific, the Middle East and GCC, and Asia.
We operate from two offices because the markets demand it. Sydney gives us depth in Australian hospitality and drinks culture. Dubai gives us proximity to the fastest-moving destination market in the world.
Small by design. Invested at every level. Focused on the work.
- 500+ projects in Australia, Asia, The Middle East & The Pacific
- 100+ venues launched
- 50+ placemaking and design projects
- 20+ years of industry-leading expertise
- 15+ awards won
We are not a PR agency. We are not a creative agency. We sit upstream of both at the point - where a brand or destination needs to work out what it actually is before it decides what it wants to say.
Our work spans brand strategy and positioning, PR and communications, experiential and placemaking, social and content, influencer and talent, and earned creative.
Everything runs from a single strategic thread, not handed between separate teams.
We work with luxury hotels and hotel groups, premium drinks brands, lifestyle brands, property developers and destinations.
Our clients are across Australia, the Pacific, the Middle East and GCC, and Asia.
We operate from two offices because the markets demand it. Sydney gives us depth in Australian hospitality and drinks culture. Dubai gives us proximity to the fastest-moving destination market in the world.
Small by design. Invested at every level. Focused on the work.
- 500+ projects in Australia, Asia, The Middle East & The Pacific
- 100+ venues launched
- 50+ placemaking and design projects
- 20+ years of industry-leading expertise
- 15+ awards won
Proudly behind the most renowned luxury and lifestyle brands and places
recognised and awarded
Meet the founders you'll actually work with
Andy El-Bayeh
Co-Founder
Andy has spent two decades at the intersection of brand, hospitality, and the kind of thinking that makes places and businesses matter to people. He built much of his career at the centre of some of Australia's most significant hospitality groups before founding Example in 2017. Today he leads the agency's strategic and creative direction across both its Australian and UAE practices.
Rebecca Jarvie-Gibbs
Co-Founder
Rebecca has spent close to two decades shaping how some of Australia's most influential hospitality and lifestyle brands speak - and how they're spoken about. Today she leads Example's team, client relationships and earned media. As much as she has shaped the work, she has shaped what it feels like to do it - an agency culture defined by high standards and genuine joy in the making.
Our Team
Experts in their craft
Our team is made up of experts of their craft and trailblazers of their industry. From creatives to chefs, strategists to stylists, brand-builders to bartenders, we bring together every perspective and skill set necessary to create genuine impact. We’re in-tune with the world around us, while constantly looking to make our mark on it.
Careers
We’re always on the lookout for people who can make their mark on who we are and what we do. If we have any open roles, they'll be listed here. If you have any questions, or just want to get in touch, reach out to us.
hello@weareexample.com
Our Home
We have a knack for crafting unforgettable spaces
So to create our new home in 2019, we did exactly that. Welcome to Example House in the heart of Rushcutters Bay. Home to a collaboration with Bonham Gallery, Example House is equal parts office space and gallery. It showcases a global collection of furniture, art and lifestyle pieces that reflect our creative spirit.
Example House
69 Roslyn St, Rushcutters Bay
Sydney, NSW 2011, Australia
+61 2 8322 4600
PLAY
