Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
In a crowded QSR market, Grill'd had real values (free-range, local suppliers, sustainability) but no platform to communicate them at scale.
We built the Healthy Burgers, Healthy Planet positioning and brought it to life through earned campaigns designed to create culture, not just coverage. For the Fable launch, we partnered with Heston Blumenthal. For the Impossible Burger, we created an OnlyFans concept with The Inspired Unemployed that Marketing Magazine named one of its favourite campaigns of 2021. Fable: 105M reach (486% over KPI). Impossible: 310M reach (637% over KPI). Proof that a burger brand can earn the same cultural weight as a lifestyle brand.
In a crowded QSR market, Grill'd had real values (free-range, local suppliers, sustainability) but no platform to communicate them at scale.
We built the Healthy Burgers, Healthy Planet positioning and brought it to life through earned campaigns designed to create culture, not just coverage. For the Fable launch, we partnered with Heston Blumenthal. For the Impossible Burger, we created an OnlyFans concept with The Inspired Unemployed that Marketing Magazine named one of its favourite campaigns of 2021. Fable: 105M reach (486% over KPI). Impossible: 310M reach (637% over KPI). Proof that a burger brand can earn the same cultural weight as a lifestyle brand.
