Consumer Brands
overview + case studies
Made by Example
From food & beverage to lifestyle & wellness, bold startups to global icons, we don’t just get brands noticed—we make them part of the conversation, culture, and everyday life.
Built to stand out
We craft distinct, recognisable brands that cut through the noise.
From launch to loyalty
We craft strategies, partnerships and campaigns that build momentum and drive lasting engagement.
Connection where it counts
We drive your brand’s visibility through digital, social, PR—ensuring your brand will connect and resonate with its ideal audiences.
- Brand Identity & Messaging
- Go-to-Market Strategy
- Social & Digital Campaigns
- Retail & E-commerce Strategy
- Cultural & Influencer Partnerships
- PR & Media
Consumer Brands
overview + case studies
Made by Example
From food & beverage to lifestyle & wellness, bold startups to global icons, we don’t just get brands noticed—we make them part of the conversation, culture, and everyday life.
Built to stand out
We craft distinct, recognisable brands that cut through the noise.
From launch to loyalty
We craft strategies, partnerships and campaigns that build momentum and drive lasting engagement.
Connection where it counts
We drive your brand’s visibility through digital, social, PR—ensuring your brand will connect and resonate with its ideal audiences.
- Brand Identity & Messaging
- Go-to-Market Strategy
- Social & Digital Campaigns
- Retail & E-commerce Strategy
- Cultural & Influencer Partnerships
- PR & Media
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
Consumer Brands
Strategy
PR
Social
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Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
Consumer Brands
Hospitality
PR
Social
Strategy
Coming Soon
Coming Soon
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
Consumer Brands
PR
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Great Northern
We created a place-led brand system for Great Northern’s own breweries rollout nationally.
( 01 )
Great Northern
We created a place-led brand system for Great Northern’s own breweries rollout nationally.
Consumer Brands
Branding
Placemaking
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
Hospitality
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Consumer Brands
Strategy
PR
Social
Content
