PR
overview + case studies
Made by Example
PR should do more than get you noticed—it should make people care. At Example, We craft stories that cut through the noise, through narratives that generate talkability, build reputations, and drive cultural relevance.
Attention. Earned.
Our approach to PR highlights what we do best: capturing attention and keeping it. Through our effort end expertise , we create moments that people want to talk about, and can’t stop thinking about.
Meaningful coverage
From leaders in the media landscape to industry insiders and tastemakers, we make sure your brand is talked about by the right people in the right places.
A leading, lasting reputation
We position you as a category leader—leveraging thought leadership and industry engagement to establish your brand and the people behind it as the new benchmark.
- Earned-Led Campaigns
- Media Relations & Press Strategy
- Talent & Influencer Partnerships
- Industry & Trade PR
- Content Creation
- Event & Experience PR
- Thought Leadership & Executive Profiling
- Crisis & Reputation Management
PR
overview + case studies
Made by Example
PR should do more than get you noticed—it should make people care. At Example, We craft stories that cut through the noise, through narratives that generate talkability, build reputations, and drive cultural relevance.
Attention. Earned.
Our approach to PR highlights what we do best: capturing attention and keeping it. Through our effort end expertise , we create moments that people want to talk about, and can’t stop thinking about.
Meaningful coverage
From leaders in the media landscape to industry insiders and tastemakers, we make sure your brand is talked about by the right people in the right places.
A leading, lasting reputation
We position you as a category leader—leveraging thought leadership and industry engagement to establish your brand and the people behind it as the new benchmark.
- Earned-Led Campaigns
- Media Relations & Press Strategy
- Talent & Influencer Partnerships
- Industry & Trade PR
- Content Creation
- Event & Experience PR
- Thought Leadership & Executive Profiling
- Crisis & Reputation Management
Coming Soon
Coming Soon
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Travel & Hotels
PR
Marketing
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
Consumer Brands
Strategy
PR
Social
.jpg)
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
Consumer Brands
Hospitality
PR
Social
Strategy
Coming Soon
Coming Soon
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
Consumer Brands
PR
Coming Soon
Coming Soon
( 01 )
mimi's at Coogee Pavilion
We launched Sydney’s most luxurious dining room.
( 01 )
mimi's at Coogee Pavilion
We launched Sydney’s most luxurious dining room.
Hospitality
PR
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up—brand, strategy, and story.
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up—brand, strategy, and story.
Hospitality
Travel & Hotels
Placemaking
Content
Branding
PR
Strategy
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Q Station
We’re leading the placemaking and brand transformation of Q Station into a world-class coastal destination.
( 01 )
Q Station
We’re leading the placemaking and brand transformation of Q Station into a world-class coastal destination.
Property
Travel & Hotels
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
Property
Hospitality
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
( 01 )
Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
Property
Travel & Hotels
Strategy
Placemaking
PR
Branding
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
Hospitality
PR
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Connoisseur
We created QT’s quirkiest role—and made it go viral.
( 01 )
QT Connoisseur
We created QT’s quirkiest role—and made it go viral.
Travel & Hotels
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Hospitality
PR
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
Hospitality
Consumer Brands
Strategy
PR
Social
Content
.jpg)
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Consumer Brands
Strategy
PR
Social
Content
