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Placemaking

overview + case studies
Made by Example

Aesthetics and trends can only take you so far. Without a cohesive, compelling strategic foundation, the identity and relevance of a place is bound to fade as the world moves forward. At Example, we start with your destination’s story—one rooted in history, community and experience. Through this, we don’t just help you create a world-class brand, we set the foundation for your long-term cultural and commercial success.

Built to belong

We shape spaces with identity, purpose, and cultural relevance—creating places that feel lived-in, authentic and engaging from day one.

Immediate impact

From concept to experience, we craft destinations that don’t just open, they make an impact—full of life, stories and unforgettable experiences from day one.

Crafted by experts

We connect brands with the right people, partners and creatives—from music programmers to mixologists, strategists to sous chefs— ensuring each place feels authentic to its surroundings while standing out on the world stage.

  • Branding, Positioning & Creative Direction
  • Concept Development
  • Master Planning
  • Global Network Access
  • Interior & Experience Design
  • Food & Beverage Consultation
  • Art & Music Curation
  • Brand & Experience Activation
  • Sustainability & Heritage Integration
  • First Nations Consultation
  • FF&E and OS&E
  • Signage & Art
  • Go-To-Market strategy & Launch Execution

Placemaking

overview + case studies
Made by Example

Aesthetics and trends can only take you so far. Without a cohesive, compelling strategic foundation, the identity and relevance of a place is bound to fade as the world moves forward. At Example, we start with your destination’s story—one rooted in history, community and experience. Through this, we don’t just help you create a world-class brand, we set the foundation for your long-term cultural and commercial success.

Built to belong

We shape spaces with identity, purpose, and cultural relevance—creating places that feel lived-in, authentic and engaging from day one.

Immediate impact

From concept to experience, we craft destinations that don’t just open, they make an impact—full of life, stories and unforgettable experiences from day one.

Crafted by experts

We connect brands with the right people, partners and creatives—from music programmers to mixologists, strategists to sous chefs— ensuring each place feels authentic to its surroundings while standing out on the world stage.

  • Branding, Positioning & Creative Direction
  • Concept Development
  • Master Planning
  • Global Network Access
  • Interior & Experience Design
  • Food & Beverage Consultation
  • Art & Music Curation
  • Brand & Experience Activation
  • Sustainability & Heritage Integration
  • First Nations Consultation
  • FF&E and OS&E
  • Signage & Art
  • Go-To-Market strategy & Launch Execution
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Great Northern
We created a place-led brand system for Great Northern’s own breweries rollout nationally.
( 01 )
Great Northern
We created a place-led brand system for Great Northern’s own breweries rollout nationally.
Consumer Brands
Branding
Placemaking
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up—brand, strategy, and story.
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up—brand, strategy, and story.
Hospitality
Travel & Hotels
Placemaking
Content
Branding
PR
Strategy
Coming Soon
Coming Soon
( 01 )
Q Station
We’re leading the placemaking and brand transformation of Q Station into a world-class coastal destination.
( 01 )
Q Station
We’re leading the placemaking and brand transformation of Q Station into a world-class coastal destination.
Property
Travel & Hotels
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
Property
Hospitality
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
( 01 )
Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
Property
Travel & Hotels
Strategy
Placemaking
PR
Branding
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Prefecture48
We designed the concept for a layered Japanese dining precinct.
( 01 )
Prefecture48
We designed the concept for a layered Japanese dining precinct.
Hospitality
Property
Placemaking
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content