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Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights

Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights
Coming Soon
Coming Soon
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Travel & Hotels
PR
Marketing
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
Consumer Brands
Hospitality
PR
Social
Strategy
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature—and to Australia’s wild-hearted drinkers.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave—and become the fastest-growing RTD.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
( 01 )
The Singleton
We reimagined whisky through food—and turned The Singleton into the category’s fastest grower.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin—a refined take on coastal dining in Merewether.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Connoisseur
We created QT’s quirkiest role—and made it go viral.
( 01 )
QT Connoisseur
We created QT’s quirkiest role—and made it go viral.
Travel & Hotels
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
( 01 )
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
Hospitality
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Consumer Brands
Strategy
PR
Social
Content