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Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights

Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights
Coming Soon
Coming Soon
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Travel & Hotels
PR
Marketing
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
( 01 )
Koko Black
We helped Koko Black spark demand and brand love through collaboration-led storytelling.
Consumer Brands
Hospitality
PR
Social
Strategy
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
The Singleton
We reimagined whisky through food and turned The Singleton into the category’s fastest grower.
( 01 )
The Singleton
We reimagined whisky through food and turned The Singleton into the category’s fastest grower.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin, a refined take on coastal dining in Merewether.
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin, a refined take on coastal dining in Merewether.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman, story, strategy, and setting.
( 01 )
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman, story, strategy, and setting.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
( 01 )
Don Julio Birdcage
We turned a hidden bar into the most talked-about moment at The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Connoisseur
We created QT’s quirkiest role, and made it go viral.
( 01 )
QT Connoisseur
We created QT’s quirkiest role, and made it go viral.
Travel & Hotels
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Grill’d Only Fans
We made Australia rethink meat on the spiciest platform possible.
( 01 )
Grill’d Only Fans
We made Australia rethink meat on the spiciest platform possible.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
Hospitality
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia and gave Fitzroy a new cultural hotspot.
( 01 )
The StandardX, Melbourne
We introduced The Standard to Australia and gave Fitzroy a new cultural hotspot.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Consumer Brands
Strategy
PR
Social
Content