InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
One of Australia's most iconic island resorts had a reputation that needed updating. The property had the location and the investment. It didn't have the cultural position to match.
We repositioned InterContinental Hayman as the frontier to the Great Barrier Reef, connecting the brand to a sense of exploration and discovery and turning the island into one of Australia's most talked-about luxury escapes. 97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort.
One of Australia's most iconic island resorts had a reputation that needed updating. The property had the location and the investment. It didn't have the cultural position to match.
We repositioned InterContinental Hayman as the frontier to the Great Barrier Reef, connecting the brand to a sense of exploration and discovery and turning the island into one of Australia's most talked-about luxury escapes. 97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort.
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