InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman—story, strategy, and setting.
InterContinental Hayman Great Barrier Reef is entering a new era — with a refreshed brand anchored in the idea of the romantic frontier.
Example supported the brand’s evolution, helping shape strategic positioning and communications as the resort aligned more closely with its breathtaking surroundings. The name change — from InterContinental Hayman Island to InterContinental Hayman Great Barrier Reef — marked a pivotal moment in reinforcing the resort’s identity as Australia’s most iconic private island destination.
To celebrate its 75th anniversary, we curated a bespoke luxury famil for top-tier media, using the milestone as a powerful storytelling platform. The result: rich editorial coverage, high-impact social content, and increased guest bookings.
InterContinental Hayman Great Barrier Reef is entering a new era — with a refreshed brand anchored in the idea of the romantic frontier.
Example supported the brand’s evolution, helping shape strategic positioning and communications as the resort aligned more closely with its breathtaking surroundings. The name change — from InterContinental Hayman Island to InterContinental Hayman Great Barrier Reef — marked a pivotal moment in reinforcing the resort’s identity as Australia’s most iconic private island destination.
To celebrate its 75th anniversary, we curated a bespoke luxury famil for top-tier media, using the milestone as a powerful storytelling platform. The result: rich editorial coverage, high-impact social content, and increased guest bookings.
