Koko Black
160 pieces of coverage in Christmas alone. 853M potential reach. A collaboration model that turned a chocolatier into a cultural brand over two years.
Koko Black
160 pieces of coverage in Christmas alone. 853M potential reach. A collaboration model that turned a chocolatier into a cultural brand over two years.
Koko Black made exceptional chocolate. The problem: exceptional chocolate alone doesn't drive press, footfall, or cultural relevance.
Example built the collaboration model that turned a chocolatier into a cultural brand. Australian Classics. Hayden Quinn Natives. World Chocolate Day x Tokyo Lamington. A drumbeat of nationally covered moments, month after month, for two years. In Christmas alone: 160 pieces of coverage, 853M potential reach. The chocolate didn't change. The conversation around it did.
Koko Black made exceptional chocolate. The problem: exceptional chocolate alone doesn't drive press, footfall, or cultural relevance.
Example built the collaboration model that turned a chocolatier into a cultural brand. Australian Classics. Hayden Quinn Natives. World Chocolate Day x Tokyo Lamington. A drumbeat of nationally covered moments, month after month, for two years. In Christmas alone: 160 pieces of coverage, 853M potential reach. The chocolate didn't change. The conversation around it did.
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