S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
When cult sandwich shop S’WICH opened at Sydney’s new Wunderlich Lane precinct, it wanted to bring its signature bold flavours, and bold personality, to a fresh audience.
To drive buzz, we led with stand out visuals: unmistakably S’WICH, visually loud, and designed to stop the scroll. These assets proved invaluable for earning headlines, securing round-ups and social-led content. For those who wanted more, we invited them in to capture their own content. And when they couldn’t come to us, we brought S’WICH to them.
The result? S’WICH landed on the City of Sydney’s official Instagram, reaching over 1.3 million eyeballs, and featured across top-tier foodie titles including Good Food, Broadsheet, Urban List, and GQ, solidifying its status as the precinct’s hottest new opening.
When cult sandwich shop S’WICH opened at Sydney’s new Wunderlich Lane precinct, it wanted to bring its signature bold flavours, and bold personality, to a fresh audience.
To drive buzz, we led with stand out visuals: unmistakably S’WICH, visually loud, and designed to stop the scroll. These assets proved invaluable for earning headlines, securing round-ups and social-led content. For those who wanted more, we invited them in to capture their own content. And when they couldn’t come to us, we brought S’WICH to them.
The result? S’WICH landed on the City of Sydney’s official Instagram, reaching over 1.3 million eyeballs, and featured across top-tier foodie titles including Good Food, Broadsheet, Urban List, and GQ, solidifying its status as the precinct’s hottest new opening.
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