S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
S’WICH had a cult following in Surry Hills. Opening in a brand-new precinct meant earning it all over again, with a completely new audience.
When the cult-favourite sandwich shop arrived at Sydney’s new Wunderlich Lane precinct, the challenge was bridging from a loyal local base to fresh foot traffic and media attention in an unfamiliar neighbourhood. The brand had personality in abundance. The job was making sure that personality landed in a new context.
Example led the launch with standout visual content, unmistakably S’WICH, deliberately loud, designed to stop the scroll. Those assets drove headlines, secured venue launch coverage, and built the kind of social hype that turns a soft opening into a destination from day one.
A cult brand that knew how to be a cult brand, and a launch that proved it works anywhere.
S’WICH had a cult following in Surry Hills. Opening in a brand-new precinct meant earning it all over again, with a completely new audience.
When the cult-favourite sandwich shop arrived at Sydney’s new Wunderlich Lane precinct, the challenge was bridging from a loyal local base to fresh foot traffic and media attention in an unfamiliar neighbourhood. The brand had personality in abundance. The job was making sure that personality landed in a new context.
Example led the launch with standout visual content, unmistakably S’WICH, deliberately loud, designed to stop the scroll. Those assets drove headlines, secured venue launch coverage, and built the kind of social hype that turns a soft opening into a destination from day one.
A cult brand that knew how to be a cult brand, and a launch that proved it works anywhere.
