Grey Goose × Australian Open
Most-ordered premium spirit at Australian Open. +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage. Five-day pop-up. Zero paid placements.
Grey Goose × Australian Open
Most-ordered premium spirit at Australian Open. +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage. Five-day pop-up. Zero paid placements.
Every drinks brand wants a piece of the Australian Open. We started with a different question: how do you make a vodka brand feel like it belongs at a tennis tournament without it feeling forced?
Example didn't just build a bar at Australian Open, we created a reason to check-in and stay between sets. We created the culture platform, VIP experiences, partnerships, and the earned media programme. Became the most-ordered premium spirit at the event with +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage from a five-day pop-up.
Every drinks brand wants a piece of the Australian Open. We started with a different question: how do you make a vodka brand feel like it belongs at a tennis tournament without it feeling forced?
Example didn't just build a bar at Australian Open, we created a reason to check-in and stay between sets. We created the culture platform, VIP experiences, partnerships, and the earned media programme. Became the most-ordered premium spirit at the event with +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage from a five-day pop-up.
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