Middle East
overview + case studies
Overview + Case Studies
The Middle East moves faster than almost anywhere else, where the bar for experience is set by the world's most ambitious hotel and hospitality groups and the most brand-literate consumers on the planet. Getting it right here requires more than a translated pitch. It requires genuine presence, genuine relationships, and genuine understanding of what it takes to earn a reputation in a city that has seen everything. Example Middle East operates from the UAE with in-market teams, media relationships, and cultural fluency built through the work. We bring the same strategic thinking that has shaped some of the globe's most recognised brands + destinations and apply it where the fastest-moving market in the world demands it most.
A market that compounds.
The GCC is not one market, it is several, moving at different speeds, shaped by different audiences, with different rules for what earns attention and what earns trust. Dubai rewards boldness. Riyadh rewards cultural respect. Abu Dhabi rewards considered positioning. We work across all three and build brand strategies that hold across the region, not just in the city they were written for.
Earned presence in a paid world.
The Middle East has no shortage of marketing spend. What it has a shortage of is earned credibility, the kind that comes from a story genuinely worth telling, placed in the right publication, amplified by the right voice, at the right moment in culture. That is the gap we work in. Our PR and communications work in the region targets the media, creators and cultural moments that build reputation that lasts past the campaign.
Built for what's opening next.
Saudi Vision 2030. New hotel flags arriving every quarter. F&B precincts redefining what destination dining means. The Middle East is in permanent opening mode, and every one of those openings needs a brand, a story, and a communications strategy that can hold up in a market with a very good memory for what worked and what didn't. We work with developers, operators, and international brands at the point where something genuinely worth building meets the thinking required to build it right.
- Brand Strategy & Positioning
- PR & Media Relations
- F&B Concept Development & Brand Identity
- Experiential & Brand Activations
- Placemaking & Destination Strategy
- Social & Content Strategy
- Influencer & Creator Programmes
- Launch Strategy & Campaign
Middle East
overview + case studies
Overview + Case Studies
The Middle East moves faster than almost anywhere else, where the bar for experience is set by the world's most ambitious hotel and hospitality groups and the most brand-literate consumers on the planet. Getting it right here requires more than a translated pitch. It requires genuine presence, genuine relationships, and genuine understanding of what it takes to earn a reputation in a city that has seen everything. Example Middle East operates from the UAE with in-market teams, media relationships, and cultural fluency built through the work. We bring the same strategic thinking that has shaped some of the globe's most recognised brands + destinations and apply it where the fastest-moving market in the world demands it most.
A market that compounds.
The GCC is not one market, it is several, moving at different speeds, shaped by different audiences, with different rules for what earns attention and what earns trust. Dubai rewards boldness. Riyadh rewards cultural respect. Abu Dhabi rewards considered positioning. We work across all three and build brand strategies that hold across the region, not just in the city they were written for.
Earned presence in a paid world.
The Middle East has no shortage of marketing spend. What it has a shortage of is earned credibility, the kind that comes from a story genuinely worth telling, placed in the right publication, amplified by the right voice, at the right moment in culture. That is the gap we work in. Our PR and communications work in the region targets the media, creators and cultural moments that build reputation that lasts past the campaign.
Built for what's opening next.
Saudi Vision 2030. New hotel flags arriving every quarter. F&B precincts redefining what destination dining means. The Middle East is in permanent opening mode, and every one of those openings needs a brand, a story, and a communications strategy that can hold up in a market with a very good memory for what worked and what didn't. We work with developers, operators, and international brands at the point where something genuinely worth building meets the thinking required to build it right.
- Brand Strategy & Positioning
- PR & Media Relations
- F&B Concept Development & Brand Identity
- Experiential & Brand Activations
- Placemaking & Destination Strategy
- Social & Content Strategy
- Influencer & Creator Programmes
- Launch Strategy & Campaign
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
Addmind Dubai Harbour
Addmind Dubai Harbour
