Middle East
overview + case studies
Brand Strategy placemaking & PR Agency: Middle East
There is nowhere on earth moving faster than the Middle East right now. Dubai is reinventing what a global city can be. Saudi Arabia is executing the most ambitious national repositioning programme in history. Abu Dhabi is building cultural credibility that will define the region’s luxury identity for decades. Behind every great brand in this market is a cultural strategy, not just communications. That is what Example builds.
We opened our Middle East Office in 2025 because the market demanded it. We are embedded here. We understand how the region works, how its audiences think, and what it takes to build a brand that earns real cultural authority — not just visibility.
Our Middle East markets.
Dubai & UAE: Our home market in the region. Permanent office. Established media relationships. → Dubai
Saudi Arabia: The region’s most significant growth opportunity. Vision 2030 is creating an entirely new hospitality and cultural economy. → Saudi Arabia
Abu Dhabi: Saadiyat. Yas. The Louvre. The F1. → Abu Dhabi
Qatar & GCC: Bahrain, Qatar, Kuwait and Oman. → Qatar
What we do in the Middle East.
Brand strategy and positioning. PR and earned media across regional Arabic, English and international luxury press. Placemaking across many launched destinations. Drinks brand strategy we hold the Patrón Tequila AMEA mandate. Hotel and luxury hospitality PR for the Middle East’s most significant hotel pipeline.
- Brand Strategy & Positioning
- PR & Earned Media — Regional & International
- Placemaking & Destination Strategy
- Hotel & Luxury Hospitality PR
- Drinks Brand Strategy — AMEA
- Influencer & Talent Strategy
- Venue Launch Strategy
Middle East
Brand Strategy placemaking & PR Agency: Middle East
There is nowhere on earth moving faster than the Middle East right now. Dubai is reinventing what a global city can be. Saudi Arabia is executing the most ambitious national repositioning programme in history. Abu Dhabi is building cultural credibility that will define the region’s luxury identity for decades. Behind every great brand in this market is a cultural strategy, not just communications. That is what Example builds.
We opened our Middle East Office in 2025 because the market demanded it. We are embedded here. We understand how the region works, how its audiences think, and what it takes to build a brand that earns real cultural authority — not just visibility.
Our Middle East markets.
Dubai & UAE: Our home market in the region. Permanent office. Established media relationships. → Dubai
Saudi Arabia: The region’s most significant growth opportunity. Vision 2030 is creating an entirely new hospitality and cultural economy. → Saudi Arabia
Abu Dhabi: Saadiyat. Yas. The Louvre. The F1. → Abu Dhabi
Qatar & GCC: Bahrain, Qatar, Kuwait and Oman. → Qatar
What we do in the Middle East.
Brand strategy and positioning. PR and earned media across regional Arabic, English and international luxury press. Placemaking across many launched destinations. Drinks brand strategy we hold the Patrón Tequila AMEA mandate. Hotel and luxury hospitality PR for the Middle East’s most significant hotel pipeline.
- Brand Strategy & Positioning
- PR & Earned Media — Regional & International
- Placemaking & Destination Strategy
- Hotel & Luxury Hospitality PR
- Drinks Brand Strategy — AMEA
- Influencer & Talent Strategy
- Venue Launch Strategy
Addmind Dubai Harbour
Addmind Dubai Harbour
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
