Learn more

Middle East

overview + case studies
Brand Strategy, PR & Placemaking Agency: Middle East
Made by Example
The Middle East is the world’s most ambitious market. We are built for it.

We Are Example's Middle East hub is in Downtown Dubai, and it works across the region: the UAE, Saudi Arabia, Qatar, Kuwait and the wider GCC, plus Egypt and Lebanon. Most briefs here aren't for one city. A hotel group opening in Dubai, Riyadh and Doha needs one brand story that lands in all three, in Arabic and English, with the international luxury press watching. That's the work our Middle East team is built for.

We opened our Middle East Office in 2025 because the market demanded it. We are embedded here. We understand how the region works, how its audiences think, and what it takes to build a brand that earns real cultural authority — not just visibility.


Our Middle East markets.

Dubai & UAE: Our home market in the region. Permanent office. Established media relationships. → Dubai

Saudi Arabia: The region’s most significant growth opportunity. Vision 2030 is creating an entirely new hospitality and cultural economy. → Saudi Arabia

Abu Dhabi: Saadiyat. Yas. The Louvre. The F1. → Abu Dhabi

Qatar & GCC: Bahrain, Qatar, Kuwait and Oman. → Qatar


What we do in the Middle East.

Brand strategy and positioning. PR and earned media across regional Arabic, English and international luxury press. Placemaking across many launched destinations. Drinks brand strategy we hold the Patrón Tequila AMEA mandate. Hotel and luxury hospitality PR for the Middle East’s most significant hotel pipeline.

  • Brand Strategy & Positioning
  • PR & Earned Media — Regional & International
  • Placemaking & Destination Strategy
  • Hotel & Luxury Hospitality PR
  • Drinks Brand Strategy — AMEA
  • Influencer & Talent Strategy
  • Venue Launch Strategy

Middle East

Brand Strategy, PR & Placemaking Agency: Middle East

The Middle East is the world’s most ambitious market. We are built for it.

We Are Example's Middle East hub is in Downtown Dubai, and it works across the region: the UAE, Saudi Arabia, Qatar, Kuwait and the wider GCC, plus Egypt and Lebanon. Most briefs here aren't for one city. A hotel group opening in Dubai, Riyadh and Doha needs one brand story that lands in all three, in Arabic and English, with the international luxury press watching. That's the work our Middle East team is built for.

We opened our Middle East Office in 2025 because the market demanded it. We are embedded here. We understand how the region works, how its audiences think, and what it takes to build a brand that earns real cultural authority — not just visibility.


Our Middle East markets.

Dubai & UAE: Our home market in the region. Permanent office. Established media relationships. → Dubai

Saudi Arabia: The region’s most significant growth opportunity. Vision 2030 is creating an entirely new hospitality and cultural economy. → Saudi Arabia

Abu Dhabi: Saadiyat. Yas. The Louvre. The F1. → Abu Dhabi

Qatar & GCC: Bahrain, Qatar, Kuwait and Oman. → Qatar


What we do in the Middle East.

Brand strategy and positioning. PR and earned media across regional Arabic, English and international luxury press. Placemaking across many launched destinations. Drinks brand strategy we hold the Patrón Tequila AMEA mandate. Hotel and luxury hospitality PR for the Middle East’s most significant hotel pipeline.

  • Brand Strategy & Positioning
  • PR & Earned Media — Regional & International
  • Placemaking & Destination Strategy
  • Hotel & Luxury Hospitality PR
  • Drinks Brand Strategy — AMEA
  • Influencer & Talent Strategy
  • Venue Launch Strategy
Addmind Dubai Harbour by EXAMPLE Agency
Coming Soon
Addmind Dubai Harbour by EXAMPLE Agency
Coming Soon
( 01 )
Addmind Dubai Harbour
Brand architecture, positioning and launch strategy for two new venue concepts at Dubai Harbour.
( 01 )
Addmind Dubai Harbour
Brand architecture, positioning and launch strategy for two new venue concepts at Dubai Harbour.
Hospitality
Middle East
Brand & Identity
Placemaking
Strategy & Positioning
PATRÓN TEQUILA x SOLE DXB by EXAMPLE Agency
Coming Soon
PATRÓN TEQUILA x SOLE DXB by EXAMPLE Agency
Coming Soon
( 01 )
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
( 01 )
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
Lifestyle Brands
Middle East
Strategy & Positioning
PR & Communications
Experiential
Placemaking