Brand & Identity
Case Studies
A brand is not a logo. It's not a colour palette or a font set. It's the accumulated impression a business leaves on everyone who encounters it, and most businesses leave far less impression than they think. Example builds brand identities that are hard to forget and impossible to imitate: visual systems, verbal languages, and creative territories that make it obvious, from the first encounter, who you are and why you're worth paying attention to.
Identity that earns recognition.
We don't design to win awards. We design to work, on a hotel façade, in a social feed, on a restaurant menu, across a campaign. Every visual and verbal choice is tested against one question: does this make the brand more memorable, more magnetic, and more itself?
Your voice, sharpened.
A brand with no verbal identity is half a brand. We write guidelines people actually use, tone of voice that's distinct enough to be recognisable and flexible enough to live across every context, from a press release to a caption to a piece of packaging.
Systems built to scale.
A brand identity has to work from day one and still work in five years. We build systems with enough rigour to stay consistent and enough room to grow, across markets, formats, and the partnerships no one's thought of yet.
- Brand Identity & Visual Systems
- Logo Design & Visual Language
- Tone of Voice & Verbal Identity
- Brand Guidelines & Standards
- Packaging Design & Rollout
- Digital & Environmental Design
- Brand Architecture & Naming
Brand & Identity
overview + case studies
Case Studies
A brand is not a logo. It's not a colour palette or a font set. It's the accumulated impression a business leaves on everyone who encounters it, and most businesses leave far less impression than they think. Example builds brand identities that are hard to forget and impossible to imitate: visual systems, verbal languages, and creative territories that make it obvious, from the first encounter, who you are and why you're worth paying attention to.
Identity that earns recognition.
We don't design to win awards. We design to work, on a hotel façade, in a social feed, on a restaurant menu, across a campaign. Every visual and verbal choice is tested against one question: does this make the brand more memorable, more magnetic, and more itself?
Your voice, sharpened.
A brand with no verbal identity is half a brand. We write guidelines people actually use, tone of voice that's distinct enough to be recognisable and flexible enough to live across every context, from a press release to a caption to a piece of packaging.
Systems built to scale.
A brand identity has to work from day one and still work in five years. We build systems with enough rigour to stay consistent and enough room to grow, across markets, formats, and the partnerships no one's thought of yet.
- Brand Identity & Visual Systems
- Logo Design & Visual Language
- Tone of Voice & Verbal Identity
- Brand Guidelines & Standards
- Packaging Design & Rollout
- Digital & Environmental Design
- Brand Architecture & Naming
Addmind Dubai Harbour
Addmind Dubai Harbour
apt.Residential
apt.Residential
Bar Allora
Bar Allora
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The Straddie Hotel
The Straddie Hotel
ACCOR 'TABLE FOR', PACIFIC
ACCOR 'TABLE FOR', PACIFIC
Great Northern
Great Northern
Lyre's ×
Lyre's ×
Bombies
Bombies
Larrie's
Larrie's
Thirst Trap
Thirst Trap
Epochal Hotels
Epochal Hotels
Peregrin Restaurant
Peregrin Restaurant
Hook Island
Hook Island
Merewether Beach Hotel
Merewether Beach Hotel
Beach Hotel Byron Bay
Beach Hotel Byron Bay
Australian Agricultural Company
Australian Agricultural Company
Westholme
Westholme
Salt Meats Cheese Rebrand
Salt Meats Cheese Rebrand
Mya Tiger
Mya Tiger
Hotel Esplanade
Hotel Esplanade
Merivale
Merivale
Harbord Hotel
Harbord Hotel
Bar Ombre
Bar Ombre
Mad Mex Rebrand
Mad Mex Rebrand
Example creates brand identity and visual systems for luxury hospitality, premium drinks, property and lifestyle brands across Australia and the Middle East. From naming and brand architecture to visual identity, tone of voice and brand guidelines, we build systems that allow a brand to show up consistently across every touchpoint. We work with hotel groups, independent venues, drinks brands and destination precincts from Sydney to Dubai.
