Brand & Identity
overview + case studies
A brand is not a logo. It's not a colour palette or a font set. It's the accumulated impression a business leaves on everyone who encounters it, and most businesses leave far less impression than they think. Example builds brand identities that are hard to forget and impossible to imitate: visual systems, verbal languages, and creative territories that make it obvious, from the first encounter, who you are and why you're worth paying attention to.
Identity that earns recognition.
We don't design to win awards.We design to work, on a hotel façade, in a social feed, on a restaurant menu,across a campaign. Every visual and verbal choice is tested against onequestion: does this make the brand more memorable, more magnetic, and moreitself?
Your voice, sharpened.
A brand with no verbal identityis half a brand. We write guidelines people actually use, tone of voice that's distinct enough to be recognisable and flexible enough to live across everycontext, from a press release to a caption to a piece of packaging.
Systems built to scale.
A brand identity has to workfrom day one and still work in five years. We build systems with enough rigourto stay consistent and enough room to grow — across markets, formats, and thepartnerships no one's thought of yet.
- Brand Identity & Visual Systems
- Logo Design & Visual Language
- Tone of Voice & Verbal Identity
- Brand Guidelines & Standards
- Packaging Design & Rollout
- Digital & Environmental Design
- Brand Architecture & Naming
Brand & Identity
overview + case studies
A brand is not a logo. It's not a colour palette or a font set. It's the accumulated impression a business leaves on everyone who encounters it, and most businesses leave far less impression than they think. Example builds brand identities that are hard to forget and impossible to imitate: visual systems, verbal languages, and creative territories that make it obvious, from the first encounter, who you are and why you're worth paying attention to.
Identity that earns recognition.
We don't design to win awards.We design to work, on a hotel façade, in a social feed, on a restaurant menu,across a campaign. Every visual and verbal choice is tested against onequestion: does this make the brand more memorable, more magnetic, and moreitself?
Your voice, sharpened.
A brand with no verbal identityis half a brand. We write guidelines people actually use, tone of voice that's distinct enough to be recognisable and flexible enough to live across everycontext, from a press release to a caption to a piece of packaging.
Systems built to scale.
A brand identity has to workfrom day one and still work in five years. We build systems with enough rigourto stay consistent and enough room to grow — across markets, formats, and thepartnerships no one's thought of yet.
- Brand Identity & Visual Systems
- Logo Design & Visual Language
- Tone of Voice & Verbal Identity
- Brand Guidelines & Standards
- Packaging Design & Rollout
- Digital & Environmental Design
- Brand Architecture & Naming
ACCOR ‘TABLE FOR’, PACIFIC
ACCOR ‘TABLE FOR’, PACIFIC
Addmind Dubai Harbour
Addmind Dubai Harbour
Bombies
Bombies
Great Northern
Great Northern
Epochal Hotels
Epochal Hotels
Peregrin Restaurant
Peregrin Restaurant
Hook Island
Hook Island
Merewether Beach Hotel
Merewether Beach Hotel
.jpg)
Harbord Hotel
Harbord Hotel
