Influencer & Talent
Case Studies
Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.
Chosen, not hired.
The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.
Quality over volume.
Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.
Built into the wider campaign.
Influencer activity works best when it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the stories amplify each other, and the impact is measurable beyond impressions.
- Influencer Strategy & Talent Selection
- Creator Brief Development & Campaign Management
- Gifting & Experience Programmes
- Long-Term Ambassador Partnerships
- Press Trips & Hosted Experiences
- Influencer Content Direction
- Reporting & Impact Analysis
Influencer & Talent
overview + case studies
Case Studies
Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.
Chosen, not hired.
The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.
Quality over volume.
Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.
Built into the wider campaign.
Influencer activity works best when it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the stories amplify each other, and the impact is measurable beyond impressions.
- Influencer Strategy & Talent Selection
- Creator Brief Development & Campaign Management
- Gifting & Experience Programmes
- Long-Term Ambassador Partnerships
- Press Trips & Hosted Experiences
- Influencer Content Direction
- Reporting & Impact Analysis


ACCOR 'TABLE FOR', PACIFIC
ACCOR 'TABLE FOR', PACIFIC


Petit Loulou
Petit Loulou


Beerfarm
Beerfarm


QT Valentine's Day
QT Valentine's Day


Intercontinental Sydney
Intercontinental Sydney


Don Julio 1942
Don Julio 1942


Johnnie Walker Mahjong Club
Johnnie Walker Mahjong Club


Larrie's
Larrie's


Thirst Trap
Thirst Trap


Smirnoff Lavender Lemonade
Smirnoff Lavender Lemonade


The Singleton
The Singleton


RE'
RE'


Diageo
Diageo


Smirnoff Ads for Artist
Smirnoff Ads for Artist


Merewether Beach Hotel
Merewether Beach Hotel


Grill'd
Grill'd


Kahluá Espresso Martini
Kahluá Espresso Martini


Salt Meats Cheese Rebrand
Salt Meats Cheese Rebrand


Papua New Guinea Tourism
Papua New Guinea Tourism


Prom Peru
Prom Peru


Hotel Esplanade
Hotel Esplanade


Harbord Hotel
Harbord Hotel


Talisker
Talisker


Ivy
Ivy
Example creates influencer and talent programmes for luxury hospitality, premium drinks and lifestyle brands across Australia and the Middle East. We build creator strategies grounded in editorial credibility — identifying the right voices, constructing the right experiences, and ensuring the content earns organic reach rather than just paid placement.
