Learn more

Influencer & Talent

Case Studies

Made by Example

Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.

Chosen, not hired.

The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.


Quality over volume.

Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.


Built into the wider campaign.

Influencer activity works best when it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the stories amplify each other, and the impact is measurable beyond impressions.

  • Influencer Strategy & Talent Selection
  • Creator Brief Development & Campaign Management
  • Gifting & Experience Programmes
  • Long-Term Ambassador Partnerships
  • Press Trips & Hosted Experiences
  • Influencer Content Direction
  • Reporting & Impact Analysis

Influencer & Talent

overview + case studies
Case Studies
Made by Example
Made by Example

Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.

Chosen, not hired.

The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.


Quality over volume.

Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.


Built into the wider campaign.

Influencer activity works best when it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the stories amplify each other, and the impact is measurable beyond impressions.

  • Influencer Strategy & Talent Selection
  • Creator Brief Development & Campaign Management
  • Gifting & Experience Programmes
  • Long-Term Ambassador Partnerships
  • Press Trips & Hosted Experiences
  • Influencer Content Direction
  • Reporting & Impact Analysis
ACCOR TABLE FOR PACIFIC by EXAMPLE Agency
Coming Soon
ACCOR TABLE FOR PACIFIC by EXAMPLE Agency
Coming Soon
( 01 )
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
( 01 )
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
Hotels & Travel
Hospitality
Brand & Identity
Experiential
Influencer & Talent
Placemaking
PR & Communications
Petit Loulou by EXAMPLE Agency
Coming Soon
Petit Loulou by EXAMPLE Agency
Coming Soon
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
Hospitality
PR & Communications
Social & Content
Influencer & Talent
Strategy & Positioning
Beerfarm by EXAMPLE Agency
Coming Soon
Beerfarm by EXAMPLE Agency
Coming Soon
( 01 )
Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
( 01 )
Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
QT Valentine's Day by EXAMPLE Agency
Coming Soon
QT Valentine's Day by EXAMPLE Agency
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
Hotels & Travel
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
( 01 )
Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
Hospitality
Hotels & Travel
Experiential
PR & Communications
Social & Content
Strategy & Positioning
Influencer & Talent
Don Julio 1942 by EXAMPLE Agency
Coming Soon
Don Julio 1942 by EXAMPLE Agency
Coming Soon
( 01 )
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
( 01 )
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Johnnie Walker Mahjong Club by EXAMPLE Agency
Coming Soon
Johnnie Walker Mahjong Club by EXAMPLE Agency
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
2.2% brand impact uplift. The most talked-about activation of Lunar New Year.
( 01 )
Johnnie Walker Mahjong Club
2.2% brand impact uplift. The most talked-about activation of Lunar New Year.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Larrie's by EXAMPLE Agency
Coming Soon
Larrie's by EXAMPLE Agency
Coming Soon
( 01 )
Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
( 01 )
Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
Hospitality
Property
Placemaking
Brand & Identity
PR & Communications
Influencer & Talent
Strategy & Positioning
Thirst Trap by EXAMPLE Agency
Coming Soon
Thirst Trap by EXAMPLE Agency
Coming Soon
( 01 )
Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
( 01 )
Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
Lifestyle Brands
Drinks Brands
Brand & Identity
Earned Creative
Experiential
Influencer & Talent
PR & Communications
Smirnoff Lavender Lemonade by EXAMPLE Agency
Coming Soon
Smirnoff Lavender Lemonade by EXAMPLE Agency
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
The Singleton by EXAMPLE Agency
Coming Soon
The Singleton by EXAMPLE Agency
Coming Soon
( 01 )
The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
( 01 )
The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
RE' by EXAMPLE Agency
Coming Soon
RE' by EXAMPLE Agency
Coming Soon
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
Hospitality
PR & Communications
Social & Content
Influencer & Talent
Diageo by EXAMPLE Agency
Coming Soon
Diageo by EXAMPLE Agency
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Smirnoff Ads for Artist by EXAMPLE Agency
Coming Soon
Smirnoff Ads for Artist by EXAMPLE Agency
Coming Soon
( 01 )
Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
( 01 )
Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
Merewether Beach Hotel by EXAMPLE Agency
Coming Soon
Merewether Beach Hotel by EXAMPLE Agency
Coming Soon
( 01 )
Merewether Beach Hotel
Three distinct venues under one roof. Larrie's, Peregrin and The Public Bar. Newcastle's surf culture and steel-city grit given a home worth returning to.
( 01 )
Merewether Beach Hotel
Three distinct venues under one roof. Larrie's, Peregrin and The Public Bar. Newcastle's surf culture and steel-city grit given a home worth returning to.
Property
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Influencer & Talent
Social & Content
Grill'd by EXAMPLE Agency
Coming Soon
Grill'd by EXAMPLE Agency
Coming Soon
( 01 )
Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
( 01 )
Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Earned Creative
Influencer & Talent
Kahluá Espresso Martini by EXAMPLE Agency
Coming Soon
Kahluá Espresso Martini by EXAMPLE Agency
Coming Soon
( 01 )
Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
( 01 )
Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
Drinks Brands
Drinks Brands
PR & Communications
Experiential
Influencer & Talent
Salt Meats Cheese Rebrand by EXAMPLE Agency
Coming Soon
Salt Meats Cheese Rebrand by EXAMPLE Agency
Coming Soon
( 01 )
Salt Meats Cheese Rebrand
A family-owned Italian deli that became a restaurant empire. We gave SMC a brand identity bold enough to match its ambition without losing the heritage that made it worth scaling.
( 01 )
Salt Meats Cheese Rebrand
A family-owned Italian deli that became a restaurant empire. We gave SMC a brand identity bold enough to match its ambition without losing the heritage that made it worth scaling.
Lifestyle Brands
Hospitality
Brand & Identity
Earned Creative
Experiential
Influencer & Talent
Placemaking
Papua New Guinea Tourism by EXAMPLE Agency
Coming Soon
Papua New Guinea Tourism by EXAMPLE Agency
Coming Soon
( 01 )
Papua New Guinea Tourism
80+ pieces of coverage. 40M+ reach. 308K+ engagements. Front covers in Sunday Star Times and NZ Herald. PNG reframed as a bucket-list destination.
( 01 )
Papua New Guinea Tourism
80+ pieces of coverage. 40M+ reach. 308K+ engagements. Front covers in Sunday Star Times and NZ Herald. PNG reframed as a bucket-list destination.
Hotels & Travel
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Prom Peru by EXAMPLE Agency
Coming Soon
Prom Peru by EXAMPLE Agency
Coming Soon
( 01 )
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
( 01 )
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Experiential
Hotel Esplanade by EXAMPLE Agency
Coming Soon
Hotel Esplanade by EXAMPLE Agency
Coming Soon
( 01 )
Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
( 01 )
Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
Property
Hospitality
Brand & Identity
Influencer & Talent
Placemaking
PR & Communications
Strategy & Positioning
Harbord Hotel by EXAMPLE Agency
Coming Soon
Harbord Hotel by EXAMPLE Agency
Coming Soon
( 01 )
Harbord Hotel
Full revival of a 98-year-old heritage venue. Brand world, concept and launch built around The Freshwater Beach House: surf culture, community roots, local spirit.
( 01 )
Harbord Hotel
Full revival of a 98-year-old heritage venue. Brand world, concept and launch built around The Freshwater Beach House: surf culture, community roots, local spirit.
Hospitality
Property
Strategy & Positioning
Brand & Identity
Placemaking
PR & Communications
Experiential
Talisker by EXAMPLE Agency
Coming Soon
Talisker by EXAMPLE Agency
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Influencer & Talent
Earned Creative
Ivy by EXAMPLE Agency
Coming Soon
Ivy by EXAMPLE Agency
Coming Soon
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Hospitality
PR & Communications
Influencer & Talent
Strategy & Positioning

Example creates influencer and talent programmes for luxury hospitality, premium drinks and lifestyle brands across Australia and the Middle East. We build creator strategies grounded in editorial credibility — identifying the right voices, constructing the right experiences, and ensuring the content earns organic reach rather than just paid placement.