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Influencer & Talent

overview + case studies
Made by Example

Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.

Chosen, not hired.

The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.


Quality over volume.

Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.


Built into the wider campaign.

Influencer activity works bestwhen it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the storiesamplify each other, and the impact is measurable beyond impressions.

  • Influencer Strategy & Talent Selection
  • Creator Brief Development & Campaign Management
  • Gifting & Experience Programmes
  • Long-Term Ambassador Partnerships
  • Press Trips & Hosted Experiences
  • Influencer Content Direction
  • Reporting & Impact Analysis

Influencer & Talent

overview + case studies
Made by Example

Example's influencer and talent work is built on editorial rigour: the right people, the right brief, the right creative freedom to make something genuinely worth engaging with.

Chosen, not hired.

The partnerships we broker are based on genuine alignment, between a creator's world and a brand's story. We don't send a product and a brief. We develop real creative frameworks that give talent the room to make something their audience will value, while keeping the brand's positioning intact.


Quality over volume.

Micro and mid-tier creators with genuine communities consistently outperform mass-reach placements for the kinds of brands we work with, hospitality, food and beverage, travel, lifestyle, luxury. We build rosters around cultural fit and audience trust, not follower count.


Built into the wider campaign.

Influencer activity works bestwhen it's part of a broader earned strategy, not a standalone line item. We integrate creator partnerships with PR, social, and content so the storiesamplify each other, and the impact is measurable beyond impressions.

  • Influencer Strategy & Talent Selection
  • Creator Brief Development & Campaign Management
  • Gifting & Experience Programmes
  • Long-Term Ambassador Partnerships
  • Press Trips & Hosted Experiences
  • Influencer Content Direction
  • Reporting & Impact Analysis
Coming Soon
Coming Soon
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
( 01 )
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
Hotels & Travel
Hospitality
Brand & Identity
Experiential
Influencer & Talent
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Influencer & Talent
Social & Content
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy & Positioning
Brand & Identity
Placemaking
PR & Communications
Experiential