Lifestyle Brands
overview + case studies
Case Studies
Lifestyle brands live or die by whether people genuinely want to be associated with them. There is a meaningful difference between a brand people buy and a brand people identify with, and it comes down to whether the positioning is specific enough to mean something. Example works with fashion, wellness, beauty, food, and premium retail brands to build the kind of presence that earns genuine cultural currency, the brand people mention before they're asked.
A position worth having.
Most lifestyle brands have a visual identity. Far fewer have a genuine brand position, something specific enough to attract the right people and interesting enough to keep them. We start with the strategic foundation that makes everything else worth building.
Earned by the right people.
In lifestyle, who talks about you is as important as what they say. We build influencer and creator programmes, media relations strategies, and cultural partnerships that put a brand in front of the audiences whose endorsement actually moves the needle.
Content that earns the scroll.
A lifestyle brand's social presence is often the first and most frequent point of contact a potential customer has. We build content strategies that treat that audience like adults, something worth seeing, worth sharing, worth coming back for.
- Brand Strategy & Positioning
- Brand Identity & Visual Direction
- PR & Media Relations
- Social & Content Strategy
- Influencer & Creator Partnerships
- Cultural Collaborations & Brand Partnerships
- Launch & Campaign Strategy
- Go-to-Market Planning
Lifestyle Brands
Case Studies
Lifestyle brands live or die by whether people genuinely want to be associated with them. There is a meaningful difference between a brand people buy and a brand people identify with, and it comes down to whether the positioning is specific enough to mean something. Example works with fashion, wellness, beauty, food, and premium retail brands to build the kind of presence that earns genuine cultural currency, the brand people mention before they're asked.
A position worth having.
Most lifestyle brands have a visual identity. Far fewer have a genuine brand position, something specific enough to attract the right people and interesting enough to keep them. We start with the strategic foundation that makes everything else worth building.
Earned by the right people.
In lifestyle, who talks about you is as important as what they say. We build influencer and creator programmes, media relations strategies, and cultural partnerships that put a brand in front of the audiences whose endorsement actually moves the needle.
Content that earns the scroll.
A lifestyle brand's social presence is often the first and most frequent point of contact a potential customer has. We build content strategies that treat that audience like adults, something worth seeing, worth sharing, worth coming back for.
- Brand Strategy & Positioning
- Brand Identity & Visual Direction
- PR & Media Relations
- Social & Content Strategy
- Influencer & Creator Partnerships
- Cultural Collaborations & Brand Partnerships
- Launch & Campaign Strategy
- Go-to-Market Planning
Grey Goose × Australian Open
Grey Goose × Australian Open
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
Great Northern
Great Northern
Beerfarm
Beerfarm
Don Julio 1942
Don Julio 1942
Forged by Vow: Singapore
Forged by Vow: Singapore
Johnnie Walker Mahjong Club
Johnnie Walker Mahjong Club
Thirst Trap
Thirst Trap
Smirnoff Lavender Lemonade
Smirnoff Lavender Lemonade
The Singleton
The Singleton
Smirnoff Origins
Smirnoff Origins
Diageo
Diageo
Koko Black
Koko Black
Smirnoff Ads for Artist
Smirnoff Ads for Artist
Grill'd
Grill'd
Australian Agricultural Company
Australian Agricultural Company
Westholme
Westholme
Salt Meats Cheese Rebrand
Salt Meats Cheese Rebrand
Mad Mex Rebrand
Mad Mex Rebrand
Talisker
Talisker
