PR & Communications
Case Studies
Made by Example
Earned media is harder to get and more valuable when you get it. It means a journalist chose your story, an editor gave it space, an audience sought it out. We don't buy that, we build it. Example's PR and communications work starts from a genuine story worth telling, then puts it in front of the people most likely to care and most likely to act. That's how you build a reputation that compounds.
The story has to be true first.
Good PR doesn't start with a press release. It starts with something genuinely worth saying, a perspective, a proof point, a moment in culture that your brand is credibly part of. We work with clients to find that thing, then build the communications strategy around it.
Media relationships, not media lists.
We have genuine relationships with the journalists, editors, podcasters, substackers, YouTubers and publications that matter, across food, travel, lifestyle, luxury, and culture. In Australia, across Asia Pacific, and in the Middle East. That means stories land in the right places, not just any place.
Reputation built over time.
A single press hit is a moment. A communications strategy is a body of work. We think in programmes, not placements, building the kind of sustained presence that makes your brand the go-to reference in its category.
- Media Relations & Press Strategy
- Brand & Corporate Communications
- Crisis Communications & Issues Management
- Thought Leadership & Executive Profiling
- Events PR & Launch Campaigns
- Influencer & Creator Relations (editorial-led)
- International PR: Australia, Asia Pacific & Middle East
PR & Communications
overview + case studies
Case Studies
Made by Example
Made by Example
Earned media is harder to get and more valuable when you get it. It means a journalist chose your story, an editor gave it space, an audience sought it out. We don't buy that, we build it. Example's PR and communications work starts from a genuine story worth telling, then puts it in front of the people most likely to care and most likely to act. That's how you build a reputation that compounds.
The story has to be true first.
Good PR doesn't start with a press release. It starts with something genuinely worth saying, a perspective, a proof point, a moment in culture that your brand is credibly part of. We work with clients to find that thing, then build the communications strategy around it.
Media relationships, not media lists.
We have genuine relationships with the journalists, editors, podcasters, substackers, YouTubers and publications that matter, across food, travel, lifestyle, luxury, and culture. In Australia, across Asia Pacific, and in the Middle East. That means stories land in the right places, not just any place.
Reputation built over time.
A single press hit is a moment. A communications strategy is a body of work. We think in programmes, not placements, building the kind of sustained presence that makes your brand the go-to reference in its category.
- Media Relations & Press Strategy
- Brand & Corporate Communications
- Crisis Communications & Issues Management
- Thought Leadership & Executive Profiling
- Events PR & Launch Campaigns
- Influencer & Creator Relations (editorial-led)
- International PR: Australia, Asia Pacific & Middle East
Coming Soon
Coming Soon
( 01 )
Grey Goose × Australian Open
Most-ordered premium spirit at Australian Open. +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage. Five-day pop-up. Zero paid placements.
( 01 )
Grey Goose × Australian Open
Most-ordered premium spirit at Australian Open. +670% YoY growth. 408M+ earned reach. 1,145 pieces of coverage. Five-day pop-up. Zero paid placements.
Lifestyle Brands
Drinks Brands
PR & Communications
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
Flaminia
Two chefs' hats in the first month. 196 pieces of coverage. 182M+ reach. Brand, concept and launch for Sydney's newest harbourside restaurant.
( 01 )
Flaminia
Two chefs' hats in the first month. 196 pieces of coverage. 182M+ reach. Brand, concept and launch for Sydney's newest harbourside restaurant.
Hospitality
PR & Communications
Placemaking
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Bar Allora
48 pieces of coverage. 26.8M OTS. Tourism Australia Hot List. Created from concept to launch with the team behind World's 50 Best Bars.
( 01 )
Bar Allora
48 pieces of coverage. 26.8M OTS. Tourism Australia Hot List. Created from concept to launch with the team behind World's 50 Best Bars.
Hospitality
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Coming Soon
Coming Soon
( 01 )
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
( 01 )
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
Lifestyle Brands
Middle East
Strategy & Positioning
PR & Communications
Experiential
Placemaking
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Coming Soon
Coming Soon
( 01 )
The Straddie Hotel
Full naming, visual and verbal identity, interior direction, tone of voice and launch for The Straddie Hotel. An island's identity, made legible to people who weren't there yet.
( 01 )
The Straddie Hotel
Full naming, visual and verbal identity, interior direction, tone of voice and launch for The Straddie Hotel. An island's identity, made legible to people who weren't there yet.
Hospitality
Hospitality
Strategy & Positioning
PR & Communications
Brand & Identity
Placemaking
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Coming Soon
Coming Soon
( 01 )
Fink Group
250 pieces of coverage. 196.3M OTS. Quay, Bennelong and OTTO put back into genuine cultural conversation through precision over volume.
( 01 )
Fink Group
250 pieces of coverage. 196.3M OTS. Quay, Bennelong and OTTO put back into genuine cultural conversation through precision over volume.
Hospitality
Hospitality
PR & Communications
Social & Content
Coming Soon
Coming Soon
( 01 )
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
( 01 )
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
Hotels & Travel
Hospitality
Brand & Identity
Experiential
Influencer & Talent
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
QT Hotels Pup Yeah
We unleashed QT's dog-friendly stays and got tails wagging nationwide
( 01 )
QT Hotels Pup Yeah
We unleashed QT's dog-friendly stays and got tails wagging nationwide
Hotels & Travel
Hospitality
PR & Communications
Coming Soon
Coming Soon
( 01 )
S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
( 01 )
S'WICH Wunderlich Lane
We created mass hype for the cult-favourite sandwich shop's new launch.
Hospitality
PR & Communications
Coming Soon
Coming Soon
( 01 )
Nightshift Wunderlich Lane
We cemented Wunderlich Lane's reputation as Sydney's most dynamic new cultural destination.
( 01 )
Nightshift Wunderlich Lane
We cemented Wunderlich Lane's reputation as Sydney's most dynamic new cultural destination.
Hospitality
PR & Communications
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
( 01 )
Petit Loulou
We made queues go viral for Sydney’s newest French boulangerie.
Hospitality
PR & Communications
Social & Content
Influencer & Talent
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
( 01 )
Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
Hotels & Travel
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
Q Station
Placemaking and brand transformation for one of Australia's most important heritage sites. Between Sand & Stone: the idea driving Q Station's redevelopment.
( 01 )
Q Station
Placemaking and brand transformation for one of Australia's most important heritage sites. Between Sand & Stone: the idea driving Q Station's redevelopment.
Hotels & Travel
Property
Strategy & Positioning
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
( 01 )
Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
Hospitality
Hotels & Travel
Experiential
PR & Communications
Social & Content
Strategy & Positioning
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
The StandardX, Australia
250+ pieces of coverage. 363M+ reach. Melbourne's most culturally relevant hotel, built with a distinctly Australian identity native to Fitzroy.
( 01 )
The StandardX, Australia
250+ pieces of coverage. 363M+ reach. Melbourne's most culturally relevant hotel, built with a distinctly Australian identity native to Fitzroy.
Hotels & Travel
Property
PR & Communications
Social & Content
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
( 01 )
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Forged by Vow: Singapore
51M+ OTS. 1,024% over target. Vogue Singapore, Tatler, Straits Times. We gave cultivated meat a cultural identity people wanted to be part of.
( 01 )
Forged by Vow: Singapore
51M+ OTS. 1,024% over target. Vogue Singapore, Tatler, Straits Times. We gave cultivated meat a cultural identity people wanted to be part of.
Lifestyle Brands
PR & Communications
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
Bombies
We led the concept, brand identity and launch PR for Bombies - a 70s inspired rooftop bar that channels surf culture’s golden era.
( 01 )
Bombies
We led the concept, brand identity and launch PR for Bombies - a 70s inspired rooftop bar that channels surf culture’s golden era.
Hospitality
Property
PR & Communications
Strategy & Positioning
Brand & Identity
Placemaking
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Hotels & Travel
PR & Communications
Social & Content
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
2.2% brand impact uplift. The most talked-about activation of Lunar New Year.
( 01 )
Johnnie Walker Mahjong Club
2.2% brand impact uplift. The most talked-about activation of Lunar New Year.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
( 01 )
Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
Hospitality
Property
Placemaking
Brand & Identity
PR & Communications
Influencer & Talent
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
( 01 )
Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
Lifestyle Brands
Drinks Brands
Brand & Identity
Earned Creative
Experiential
Influencer & Talent
PR & Communications
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up, brand, strategy, and story.
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up, brand, strategy, and story.
Hospitality
Hotels & Travel
Placemaking
Experiential
Brand & Identity
PR & Communications
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
( 01 )
The Scarborough Hotel
We’re leading the brand, strategy and transformation of one of Australia’s most iconic coastal pubs.
Hospitality
Property
Strategy & Positioning
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin, a refined take on coastal dining in Merewether.
( 01 )
Peregrin Restaurant
We created the brand, story and experience for Peregrin, a refined take on coastal dining in Merewether.
Hospitality
Brand & Identity
Placemaking
PR & Communications
Social & Content
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
Hook Island
Placemaking, brand identities, cultural programming and guest experience for a new eco-luxury resort in the heart of the Whitsundays.
( 01 )
Hook Island
Placemaking, brand identities, cultural programming and guest experience for a new eco-luxury resort in the heart of the Whitsundays.
Hotels & Travel
Property
Strategy & Positioning
Placemaking
PR & Communications
Brand & Identity
Coming Soon
Coming Soon
( 01 )
The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
( 01 )
The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
Drinks Brands
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
( 01 )
Smirnoff Origins
We brought Australia’s biggest acts back to their roots and gave new talent the stage.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Coming Soon
Coming Soon
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
( 01 )
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
Hospitality
PR & Communications
Social & Content
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Koko Black
160 pieces of coverage in Christmas alone. 853M potential reach. A collaboration model that turned a chocolatier into a cultural brand over two years.
( 01 )
Koko Black
160 pieces of coverage in Christmas alone. 853M potential reach. A collaboration model that turned a chocolatier into a cultural brand over two years.
Lifestyle Brands
Hospitality
PR & Communications
Social & Content
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
QT Hotels
Multi-year creative partnership. 68% repeat visitation. 203M reach for Newcastle. Mumbrella nominations. Every brief: what would QT dare that others won't?
( 01 )
QT Hotels
Multi-year creative partnership. 68% repeat visitation. 203M reach for Newcastle. Mumbrella nominations. Every brief: what would QT dare that others won't?
Hotels & Travel
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
( 01 )
InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
Hotels & Travel
Property
Strategy & Positioning
Placemaking
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
( 01 )
Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
Lifestyle Brands
Drinks Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Earned Creative
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
Three distinct venues under one roof. Larrie's, Peregrin and The Public Bar. Newcastle's surf culture and steel-city grit given a home worth returning to.
( 01 )
Merewether Beach Hotel
Three distinct venues under one roof. Larrie's, Peregrin and The Public Bar. Newcastle's surf culture and steel-city grit given a home worth returning to.
Property
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Influencer & Talent
Social & Content
Coming Soon
Coming Soon
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
Hospitality
PR & Communications
Experiential
Coming Soon
Coming Soon
( 01 )
JW Marriott
31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
( 01 )
JW Marriott
31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
Hotels & Travel
PR & Communications
Social & Content
Coming Soon
Coming Soon
( 01 )
mimi's at Coogee Pavilion
We launched Sydney’s most luxurious dining room.
( 01 )
mimi's at Coogee Pavilion
We launched Sydney’s most luxurious dining room.
Hospitality
PR & Communications
Coming Soon
Coming Soon
( 01 )
Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
( 01 )
Grill'd
Fable: 105M reach, 486% over KPI. Impossible Burger: 310M reach, 637% over KPI. Heston Blumenthal. The Inspired Unemployed. OnlyFans. All earned.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Earned Creative
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Tramsheds
11 destination restaurants. National Heritage Trust Award. Heritage-listed 1904 tram depot turned into one of Sydney's most visited food precincts.
( 01 )
Tramsheds
11 destination restaurants. National Heritage Trust Award. Heritage-listed 1904 tram depot turned into one of Sydney's most visited food precincts.
Property
Hospitality
Placemaking
PR & Communications
Social & Content
Coming Soon
Coming Soon
( 01 )
Beach Hotel Byron Bay
Brand strategy for Byron Bay's most iconic pub post $100M+ acquisition. Positioned as Byron's Cosmic Centre, anchored to the creative platform Get Lost.
( 01 )
Beach Hotel Byron Bay
Brand strategy for Byron Bay's most iconic pub post $100M+ acquisition. Positioned as Byron's Cosmic Centre, anchored to the creative platform Get Lost.
Hospitality
Property
Strategy & Positioning
Brand & Identity
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
( 01 )
Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
Drinks Brands
Drinks Brands
PR & Communications
Experiential
Influencer & Talent
Coming Soon
Coming Soon
( 01 )
Salt Meats Cheese Rebrand
A family-owned Italian deli that became a restaurant empire. We gave SMC a brand identity bold enough to match its ambition without losing the heritage that made it worth scaling.
( 01 )
Salt Meats Cheese Rebrand
A family-owned Italian deli that became a restaurant empire. We gave SMC a brand identity bold enough to match its ambition without losing the heritage that made it worth scaling.
Lifestyle Brands
Hospitality
Brand & Identity
Earned Creative
Experiential
Influencer & Talent
Placemaking
Coming Soon
Coming Soon
( 01 )
Papua New Guinea Tourism
80+ pieces of coverage. 40M+ reach. 308K+ engagements. Front covers in Sunday Star Times and NZ Herald. PNG reframed as a bucket-list destination.
( 01 )
Papua New Guinea Tourism
80+ pieces of coverage. 40M+ reach. 308K+ engagements. Front covers in Sunday Star Times and NZ Herald. PNG reframed as a bucket-list destination.
Hotels & Travel
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Coming Soon
Coming Soon
( 01 )
Mya Tiger
A Cantonese restaurant inside one of Melbourne's most iconic pubs. We created a brand with enough personality to hold its own above The Espy's stage.
( 01 )
Mya Tiger
A Cantonese restaurant inside one of Melbourne's most iconic pubs. We created a brand with enough personality to hold its own above The Espy's stage.
Hospitality
Property
Brand & Identity
PR & Communications
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
( 01 )
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
( 01 )
Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
Property
Hospitality
Brand & Identity
Influencer & Talent
Placemaking
PR & Communications
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Merivale
A decade inside one of Australia's largest hospitality groups. 60+ venues. 4,500+ pieces of coverage. Every brand, every venue, every campaign.
( 01 )
Merivale
A decade inside one of Australia's largest hospitality groups. 60+ venues. 4,500+ pieces of coverage. Every brand, every venue, every campaign.
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
Full revival of a 98-year-old heritage venue. Brand world, concept and launch built around The Freshwater Beach House: surf culture, community roots, local spirit.
( 01 )
Harbord Hotel
Full revival of a 98-year-old heritage venue. Brand world, concept and launch built around The Freshwater Beach House: surf culture, community roots, local spirit.
Hospitality
Property
Strategy & Positioning
Brand & Identity
Placemaking
PR & Communications
Experiential
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Influencer & Talent
Earned Creative
Coming Soon
Coming Soon
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
( 01 )
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Hospitality
PR & Communications
Influencer & Talent
Strategy & Positioning
Example is a PR and communications agency specialising in luxury hospitality, premium drinks, destination brands and lifestyle businesses. We work across Australia, New Zealand, Asia Pacific and the Middle East — with genuine in-market media relationships in each. Based in Sydney and Dubai, we build communications strategies that compound over time, not just individual placement cycles.
