Social & Content
overview + case studies
Most social content gets scrolled past. The kind we make stops people — not through noise or frequency, but through quality, point of view, and genuine creative thinking. Example builds social and content strategies that treat your audience like intelligent adults: something worth seeing, worth sharing, worth coming back for. We don't chase the algorithm. We build content that earns its place in a feed.
Content with a reason to exist.
The question we ask before everypiece of content is: why would someone want this? Not 'what can we post today?' but 'what does our audience actually need from us right now?' The answershapes the format, the platform, and the creative direction. Not the other wayaround.
Creative direction, not content production.
There's a difference betweencontent that looks good and content that means something. We bring creativedirection to every format we work in photography, video, copy, design, so that a hotel's Instagram and its email newsletter feel like they come from thesame considered place.
Built to earn, not to advertise.
Our social and content work isgrounded in Example's Earned-First methodology. We build audiences throughgenuine value, not paid volume. The communities we help brands build are harderto create and harder to lose.
- Social Strategy & Platform Planning
- Content Direction & Creative Production
- Community Management & Audience Building
- Influencer & Creator Partnerships (organic)
- Editorial Content & Long-Form
- Photography & Videography Direction
- Social Reporting & Performance Analysis
Social & Content
overview + case studies
Most social content gets scrolled past. The kind we make stops people — not through noise or frequency, but through quality, point of view, and genuine creative thinking. Example builds social and content strategies that treat your audience like intelligent adults: something worth seeing, worth sharing, worth coming back for. We don't chase the algorithm. We build content that earns its place in a feed.
Content with a reason to exist.
The question we ask before everypiece of content is: why would someone want this? Not 'what can we post today?' but 'what does our audience actually need from us right now?' The answershapes the format, the platform, and the creative direction. Not the other wayaround.
Creative direction, not content production.
There's a difference betweencontent that looks good and content that means something. We bring creativedirection to every format we work in photography, video, copy, design, so that a hotel's Instagram and its email newsletter feel like they come from thesame considered place.
Built to earn, not to advertise.
Our social and content work isgrounded in Example's Earned-First methodology. We build audiences throughgenuine value, not paid volume. The communities we help brands build are harderto create and harder to lose.
- Social Strategy & Platform Planning
- Content Direction & Creative Production
- Community Management & Audience Building
- Influencer & Creator Partnerships (organic)
- Editorial Content & Long-Form
- Photography & Videography Direction
- Social Reporting & Performance Analysis
Prom Peru
Prom Peru
Smirnoff Origins
Smirnoff Origins
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Smirnoff Ads for Artist
Smirnoff Ads for Artist
Intercontinental Sydney
Intercontinental Sydney
Koko Black
Koko Black
Talisker
Talisker
Smirnoff Lavender Lemonade
Smirnoff Lavender Lemonade
RE'
RE'
Petit Loulou
Petit Loulou
The Singleton
The Singleton
ACCOR ‘TABLE FOR’, PACIFIC
ACCOR ‘TABLE FOR’, PACIFIC
Don Julio Rosado
Don Julio Rosado
Peregrin Restaurant
Peregrin Restaurant
InterContinental Hayman Great Barrier Reef
InterContinental Hayman Great Barrier Reef
Don Julio Birdcage
Don Julio Birdcage
QT Newcastle
QT Newcastle
QT
QT
Don Julio Derby Day
Don Julio Derby Day
JW Marriott
JW Marriott
Grill’d Only Fans
Grill’d Only Fans
Merewether Beach Hotel
Merewether Beach Hotel
Beerfarm
Beerfarm
Diageo
Diageo
QT Valentine's Day
QT Valentine's Day
Don Julio 1942
Don Julio 1942
.jpg)
Harbord Hotel
Harbord Hotel
The StandardX, Australia
The StandardX, Australia
Johnnie Walker Mahjong Club
Johnnie Walker Mahjong Club
