Drinks Brands
overview + case studies
Case Studies
In premium drinks, the liquid is rarely the deciding factor. The deciding factor is the story, the bar where it lives, the crowd that drinks it, the moment that gave someone permission to make it their drink. Example works with spirits, wine, beer, and premium beverage brands to build the earned presence that turns a good product into a category-defining one. No paid shortcuts. The right story, in the right rooms, told by the right people.
From launch to category leader.
The brands that become genuinely iconic in their category don't get there by being louder. They get there by being more specific, a sharper story, a clearer point of view, a more deliberate choice about where they show up and who with. We build that specificity from the brief outwards.
Earned presence in every market.
We've built earned media campaigns for drinks brands that achieved hundreds of millions in reach without a dollar of paid media. 129% sales uplift, 500M+ reach, 850+ earned pieces for Don Julio 1942. That's what the right strategy, executed properly, actually delivers.
The bars, the people, the moments.
Premium drinks brands live and die by the quality of the rooms they're in, the people who champion them, and the moments that make them feel worth choosing. We build the influencer programs, trade relationships, and cultural partnerships that put a brand in exactly the right places.
- Brand Strategy & Positioning
- Brand Identity & Visual Language
- PR & Earned Media Strategy
- Influencer & Trade Partnerships
- Launch & Brand Moment Campaigns
- On-Premise Strategy & Activation
- Social & Content Direction
- Cultural Partnerships & Collaborations
- Market Entry: Australia, Middle East & Asia Pacific
Drinks Brands
Case Studies
In premium drinks, the liquid is rarely the deciding factor. The deciding factor is the story, the bar where it lives, the crowd that drinks it, the moment that gave someone permission to make it their drink. Example works with spirits, wine, beer, and premium beverage brands to build the earned presence that turns a good product into a category-defining one. No paid shortcuts. The right story, in the right rooms, told by the right people.
From launch to category leader.
The brands that become genuinely iconic in their category don't get there by being louder. They get there by being more specific, a sharper story, a clearer point of view, a more deliberate choice about where they show up and who with. We build that specificity from the brief outwards.
Earned presence in every market.
We've built earned media campaigns for drinks brands that achieved hundreds of millions in reach without a dollar of paid media. 129% sales uplift, 500M+ reach, 850+ earned pieces for Don Julio 1942. That's what the right strategy, executed properly, actually delivers.
The bars, the people, the moments.
Premium drinks brands live and die by the quality of the rooms they're in, the people who champion them, and the moments that make them feel worth choosing. We build the influencer programs, trade relationships, and cultural partnerships that put a brand in exactly the right places.
- Brand Strategy & Positioning
- Brand Identity & Visual Language
- PR & Earned Media Strategy
- Influencer & Trade Partnerships
- Launch & Brand Moment Campaigns
- On-Premise Strategy & Activation
- Social & Content Direction
- Cultural Partnerships & Collaborations
- Market Entry: Australia, Middle East & Asia Pacific
Grey Goose × Australian Open
Grey Goose × Australian Open
Lyre's ×
Lyre's ×
Beerfarm
Beerfarm
Don Julio 1942
Don Julio 1942
Johnnie Walker Mahjong Club
Johnnie Walker Mahjong Club
Thirst Trap
Thirst Trap
Smirnoff Lavender Lemonade
Smirnoff Lavender Lemonade
The Singleton
The Singleton
Diageo
Diageo
Smirnoff Ads for Artist
Smirnoff Ads for Artist
Kahluá Espresso Martini
Kahluá Espresso Martini
