Experiential
Case Studies
An experience that only reaches the people in the room is a party. An experience designed to earn its place in culture: to be photographed, written about, shared, and returned to is a brand moment. Example builds experiences with both in mind: the quality of what happens in the room, and the story it creates beyond it. From brand launches to cultural events to hospitality activations, we design for presence and for legacy.
Experience as brand expression.
Every decision made in an experiential activation, the venue, the guests, the food, the music, the moment of surprise, is a brand decision. We approach experiential with the same strategic rigour as any brand engagement, because a poorly conceived event can undo months of carefully built positioning.
Earned first, executed second.
The experiences we create are designed to generate earned media, earned conversation, and earned brand equity, not just attendance. That shapes everything from the concept stage: what's the story that leaves the room? What's the image that travels? What makes this worth talking about on Tuesday?
From concept to execution.
We handle the full experience, concept, production, guest experience, talent, content capture, and post-event amplification. For our hospitality and destination clients, we build immersive property experiences that turn guests into genuine advocates.
- Brand Events & Product Launches
- Cultural Events & Activation Strategy
- Hospitality & Property Experiences
- Press Trips & Media Events
- Pop-Ups & Temporary Installations
- Event Content Strategy & Live Capture
- Guest Experience Design
Experiential
overview + case studies
Case Studies
An experience that only reaches the people in the room is a party. An experience designed to earn its place in culture: to be photographed, written about, shared, and returned to is a brand moment. Example builds experiences with both in mind: the quality of what happens in the room, and the story it creates beyond it. From brand launches to cultural events to hospitality activations, we design for presence and for legacy.
Experience as brand expression.
Every decision made in an experiential activation, the venue, the guests, the food, the music, the moment of surprise, is a brand decision. We approach experiential with the same strategic rigour as any brand engagement, because a poorly conceived event can undo months of carefully built positioning.
Earned first, executed second.
The experiences we create are designed to generate earned media, earned conversation, and earned brand equity, not just attendance. That shapes everything from the concept stage: what's the story that leaves the room? What's the image that travels? What makes this worth talking about on Tuesday?
From concept to execution.
We handle the full experience, concept, production, guest experience, talent, content capture, and post-event amplification. For our hospitality and destination clients, we build immersive property experiences that turn guests into genuine advocates.
- Brand Events & Product Launches
- Cultural Events & Activation Strategy
- Hospitality & Property Experiences
- Press Trips & Media Events
- Pop-Ups & Temporary Installations
- Event Content Strategy & Live Capture
- Guest Experience Design
Grey Goose × Australian Open
Grey Goose × Australian Open
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
ACCOR 'TABLE FOR', PACIFIC
ACCOR 'TABLE FOR', PACIFIC
Beerfarm
Beerfarm
QT Valentine's Day
QT Valentine's Day
Intercontinental Sydney
Intercontinental Sydney
Don Julio 1942
Don Julio 1942
Forged by Vow: Singapore
Forged by Vow: Singapore
Johnnie Walker Mahjong Club
Johnnie Walker Mahjong Club
Thirst Trap
Thirst Trap
Epochal Hotels
Epochal Hotels
Smirnoff Lavender Lemonade
Smirnoff Lavender Lemonade
The Singleton
The Singleton
Diageo
Diageo
QT Hotels
QT Hotels
InterContinental Hayman Great Barrier Reef
InterContinental Hayman Great Barrier Reef
Smirnoff Ads for Artist
Smirnoff Ads for Artist
Merewether Beach Hotel
Merewether Beach Hotel
Totti's
Totti's
Kahluá Espresso Martini
Kahluá Espresso Martini
Salt Meats Cheese Rebrand
Salt Meats Cheese Rebrand
Prom Peru
Prom Peru
Merivale
Merivale
Harbord Hotel
Harbord Hotel
Talisker
Talisker
Example creates experiential marketing campaigns and brand activations for luxury hospitality, premium drinks, lifestyle and destination brands across Australia and the Middle East. Our experiential work is grounded in earned creative thinking — we design brand experiences that generate media coverage, social content and word-of-mouth. We have led activations for global spirits brands, luxury hotel launches, tourism campaigns and mixed-use precinct openings across Sydney, Melbourne and Dubai.
