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Experiential

overview + case studies
Made by Example

An experience that only reaches the people in the room is a party. An experience designed to earn its place in culture — to be photographed, written about, shared, and returned to — is a brand moment. Example builds experiences with both in mind: the quality of what happens in the room, and the story it creates beyond it. From brand launches to cultural events to hospitality activations, we design for presence and for legacy.

Experience as brand expression.

Every decision made in an experiential activation, the venue, the guests, the food, the music, the moment of surprise, is a brand decision. We approach experiential with the same strategic rigour as any brand engagement, because a poorly conceived event can undo months of carefully built positioning.


Earned first, executed second.

The experiences we create are designed to generate earned media, earned conversation, and earned brand equity, not just attendance. That shapes everything from the concept stage: what's the story that leaves the room? What's the image that travels? What makes this worth talking about on Tuesday?


From concept to execution.

We handle the full experience, concept, production, guest experience, talent, content capture, and post-event amplification. For our hospitality and destination clients, we build immersive property experiences that turn guests into genuine advocates.

  • Brand Events & Product Launches
  • Cultural Events & Activation Strategy
  • Hospitality & Property Experiences
  • Press Trips & Media Events
  • Pop-Ups & Temporary Installations
  • Event Content Strategy & Live Capture
  • Guest Experience Design

Experiential

overview + case studies
Made by Example

An experience that only reaches the people in the room is a party. An experience designed to earn its place in culture — to be photographed, written about, shared, and returned to — is a brand moment. Example builds experiences with both in mind: the quality of what happens in the room, and the story it creates beyond it. From brand launches to cultural events to hospitality activations, we design for presence and for legacy.

Experience as brand expression.

Every decision made in an experiential activation, the venue, the guests, the food, the music, the moment of surprise, is a brand decision. We approach experiential with the same strategic rigour as any brand engagement, because a poorly conceived event can undo months of carefully built positioning.


Earned first, executed second.

The experiences we create are designed to generate earned media, earned conversation, and earned brand equity, not just attendance. That shapes everything from the concept stage: what's the story that leaves the room? What's the image that travels? What makes this worth talking about on Tuesday?


From concept to execution.

We handle the full experience, concept, production, guest experience, talent, content capture, and post-event amplification. For our hospitality and destination clients, we build immersive property experiences that turn guests into genuine advocates.

  • Brand Events & Product Launches
  • Cultural Events & Activation Strategy
  • Hospitality & Property Experiences
  • Press Trips & Media Events
  • Pop-Ups & Temporary Installations
  • Event Content Strategy & Live Capture
  • Guest Experience Design
Coming Soon
Coming Soon
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Hotels & Travel
PR & Communications
Influencer & Talent
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
( 01 )
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Hotels & Travel
Hospitality
Experiential
PR & Communications
Social & Content
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
( 01 )
Talisker
We reconnected Talisker to nature and to Australia’s wild-hearted drinkers.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
( 01 )
Smirnoff Lavender Lemonade
We helped Smirnoff tap into the Swiftie wave and become the fastest-growing RTD.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
The Singleton
We reimagined whisky through food and turned The Singleton into the category’s fastest grower.
( 01 )
The Singleton
We reimagined whisky through food and turned The Singleton into the category’s fastest grower.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
( 01 )
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
Hotels & Travel
Hospitality
Brand & Identity
Experiential
Influencer & Talent
Placemaking
PR & Communications
Coming Soon
Coming Soon
( 01 )
PATRÓN TEQUILA x SOLE DXB
UAE Building the flagship tequila experience at Dubai's biggest culture festival, from experiential concept to creator strategy to earned media
( 01 )
PATRÓN TEQUILA x SOLE DXB
UAE Building the flagship tequila experience at Dubai's biggest culture festival, from experiential concept to creator strategy to earned media
Lifestyle Brands
Hospitality
Strategy & Positioning
PR & Communications
Experiential
Placemaking
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up, brand, strategy, and story.
( 01 )
Epochal Hotels
We’ve helped build Epochal Hotels from the ground up, brand, strategy, and story.
Hospitality
Hotels & Travel
Placemaking
Experiential
Brand & Identity
PR & Communications
Strategy & Positioning
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
( 01 )
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
Australia Repositioned as frontier to the Great Barrier Reef. Time Out called it "the next White Lotus resort." 97 press pieces. 109.5M OTS.
( 01 )
InterContinental Hayman Great Barrier Reef
Australia Repositioned as frontier to the Great Barrier Reef. Time Out called it "the next White Lotus resort." 97 press pieces. 109.5M OTS.
Hotels & Travel
Property
Strategy & Positioning
Placemaking
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
( 01 )
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
Hospitality
PR & Communications
Experiential
Coming Soon
Coming Soon
( 01 )
QT
Australia. Years of creative partnership. 68% repeat visitation across the portfolio. Campaigns built to earn attention, not buy it.
( 01 )
QT
Australia. Years of creative partnership. 68% repeat visitation across the portfolio. Campaigns built to earn attention, not buy it.
Hotels & Travel
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
( 01 )
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy & Positioning
Brand & Identity
PR & Communications
Influencer & Talent
Social & Content
Coming Soon
Coming Soon
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
( 01 )
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
( 01 )
Diageo
We brought Diageo to life in Australia’s top on premise venues.
Lifestyle Brands
Hospitality
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
Hotels & Travel
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
Australia 129% sales uplift. 500M+ reach. 850+ pieces of coverage all earned through positioning, not spend.
( 01 )
Don Julio 1942
Australia 129% sales uplift. 500M+ reach. 850+ pieces of coverage all earned through positioning, not spend.
Hospitality
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
( 01 )
Harbord Hotel
We led the full revival of Harbord Hotel, grounded in surf, story and local spirit.
Hospitality
Property
Strategy & Positioning
Brand & Identity
Placemaking
PR & Communications
Experiential
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
( 01 )
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Lifestyle Brands
Strategy & Positioning
PR & Communications
Social & Content
Experiential