Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
Hotel Esplanade
Sold for $64M, nearly 5x purchase price. 12 bars, 2 restaurants, 3 stages. A 140-year-old Melbourne landmark brought back from the dead.
A 140-year-old Melbourne landmark that had been closed, gutted, and written off. The brief: bring it back without losing the thing that made it matter.
After closing in 2015 and falling into disrepair Example partnered with Sand Hill Road to restore this landmark to its original grandeur. We grounded 12 bars, 2 restaurants and 3 stages as a living memorial to Alfred Felton, the eccentric former resident whose cultural contributions to Melbourne include an endowment which has purchased $12 billion dollars worth of art for the city. Felton's spirit became the heart of the revitalization and returning of The Espy to the epicenter of relevance in Melbourne. Sold for $64M, nearly 5x purchase price.
A 140-year-old Melbourne landmark that had been closed, gutted, and written off. The brief: bring it back without losing the thing that made it matter.
After closing in 2015 and falling into disrepair Example partnered with Sand Hill Road to restore this landmark to its original grandeur. We grounded 12 bars, 2 restaurants and 3 stages as a living memorial to Alfred Felton, the eccentric former resident whose cultural contributions to Melbourne include an endowment which has purchased $12 billion dollars worth of art for the city. Felton's spirit became the heart of the revitalization and returning of The Espy to the epicenter of relevance in Melbourne. Sold for $64M, nearly 5x purchase price.
