Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
Larrie's
A fish and chip shop across from Merewether Beach, designed to feel like it had been there for forty years on the day it opened. We built the brand from naming to neon.
The ground floor of the Merewether Beach Hotel needed its own identity. Not a hotel restaurant. A neighbourhood spot that belonged to the street, not the building above it.
Larrie's was conceived as a classic beachside kiosk with the soul of an old Aussie milk bar. The brief wasn't to create a dining venue. It was to create a gathering place, somewhere locals stop on the way to the beach, grab fish and chips, sit on the kerb, and feel like the place has always been part of their routine.
We developed the full concept, name, brand identity, and experience design. Vintage aesthetics with modern craft. A colour palette and visual language that nods to coastal nostalgia without becoming a theme park version of it. Every detail, from the signage to the menu design, was built to feel timeless and approachable, a place that earns its spot in a neighbourhood that doesn't tolerate anything that tries too hard.
A takeaway shop that became a community anchor. The best placemaking doesn't announce itself. It just fits.
The ground floor of the Merewether Beach Hotel needed its own identity. Not a hotel restaurant. A neighbourhood spot that belonged to the street, not the building above it.
Larrie's was conceived as a classic beachside kiosk with the soul of an old Aussie milk bar. The brief wasn't to create a dining venue. It was to create a gathering place, somewhere locals stop on the way to the beach, grab fish and chips, sit on the kerb, and feel like the place has always been part of their routine.
We developed the full concept, name, brand identity, and experience design. Vintage aesthetics with modern craft. A colour palette and visual language that nods to coastal nostalgia without becoming a theme park version of it. Every detail, from the signage to the menu design, was built to feel timeless and approachable, a place that earns its spot in a neighbourhood that doesn't tolerate anything that tries too hard.
A takeaway shop that became a community anchor. The best placemaking doesn't announce itself. It just fits.
