Developer-led placemaking is one of the hardest sells in inner-west Sydney. The community that has been there longest is the last to believe a heritage conversion is anything more than a repurposed shed.

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Mirvac asked us to earn the community's trust via this groundbreaking new development of theirs. We developed the destination strategy, brand positioning and communications plan that turned the heritage-listed 1904 tram depot in Forest Lodge into one of Sydney's most visited food precincts. The work attracted 11 destination restaurants and cafes, drove consistent media attention from launch, and won the National Heritage Trust Award for Adaptive Re-use.