Great Northern
Giving Great Northern a physical brand world, concept, tone of voice, and every touchpoint from tap handles to wall murals.
Great Northern
Giving Great Northern a physical brand world, concept, tone of voice, and every touchpoint from tap handles to wall murals.
Great Northern asked us to bottle a feeling. Not a brand concept. An actual feeling. Then make it live in a room.
We developed the full concept, tone of voice, and every physical touchpoint, glassware, coasters, tap handles, wall murals, furniture, menu language. The idea at the centre: somewhere that reminds you of the last trip and makes you plan the next one. A room that earns its time before anyone picks up a drink.
Northern Grounds proves what brand-led venue design can be: not a bar with logos on it, but a space where the brand's values are expressed through every decision you make before you even sit down.
Great Northern asked us to bottle a feeling. Not a brand concept. An actual feeling. Then make it live in a room.
We developed the full concept, tone of voice, and every physical touchpoint, glassware, coasters, tap handles, wall murals, furniture, menu language. The idea at the centre: somewhere that reminds you of the last trip and makes you plan the next one. A room that earns its time before anyone picks up a drink.
Northern Grounds proves what brand-led venue design can be: not a bar with logos on it, but a space where the brand's values are expressed through every decision you make before you even sit down.
