Great Northern
Giving Great Northern a physical brand world, concept, tone of voice, and every touchpoint from tap handles to wall murals. Somewhere that reminds you of the last trip and makes you plan the next one.
Great Northern
Giving Great Northern a physical brand world, concept, tone of voice, and every touchpoint from tap handles to wall murals. Somewhere that reminds you of the last trip and makes you plan the next one.
Great Northern asked us to bottle a feeling. Not a brand concept. An actual feeling. Then make it live in a room.
The brief was specific and unusual: build a full consumer environment for a hotel bar, giving it a distinct identity rooted in the Great Northern brand, without it becoming a branded activation space. There’s a meaningful difference between a bar that has a brand in it and a bar that is a brand. The latter is the only one worth building.
We developed the full concept, tone of voice, and every physical touchpoint, glassware, coasters, tap handles, wall murals, furniture, menu language. The idea at the centre: somewhere that reminds you of the last trip and makes you plan the next one. A room that earns its time before anyone picks up a drink.
Northern Grounds proves what brand-led venue design can be: not a bar with logos on it, but a space where the brand’s values are expressed through every decision you make before you even sit down. That’s the standard we hold every brief to.
Great Northern asked us to bottle a feeling. Not a brand concept. An actual feeling. Then make it live in a room.
The brief was specific and unusual: build a full consumer environment for a hotel bar, giving it a distinct identity rooted in the Great Northern brand, without it becoming a branded activation space. There’s a meaningful difference between a bar that has a brand in it and a bar that is a brand. The latter is the only one worth building.
We developed the full concept, tone of voice, and every physical touchpoint, glassware, coasters, tap handles, wall murals, furniture, menu language. The idea at the centre: somewhere that reminds you of the last trip and makes you plan the next one. A room that earns its time before anyone picks up a drink.
Northern Grounds proves what brand-led venue design can be: not a bar with logos on it, but a space where the brand’s values are expressed through every decision you make before you even sit down. That’s the standard we hold every brief to.
