Hook Island sits at the heart of the Whitsundays, one of the most extraordinary natural environments in the world. Yet the region is not respected globally as a destination for luxury, eco-led or experience-led tourism.

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Where Wild Lives. The strategic idea that Example developed to ground every element of Hook Island, from interior design to menu philosophy and experience programming. Example are currently developing brand identities, cultural programming, and placemaking concepts for every touchpoint and venue on the island.