Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
Beerfarm
4.78M reach. 12 new NSW venue listings. Zero budget. A cross-country beer delivery turned into a 48-hour national event via the rawdogging trend.
Beerfarm had a loyal following in Western Australia and near-zero presence east of the Nullarbor. Zero budget. No media spend. No influencer programme.
Example hijacked the rawdogging trend and turned a cross-country beer delivery into a 48-hour national event. Australians were recruited as BeerSitters: Watching a livestream of 52 cases of Hazy Pale travelling from the farm to NSW, for a year's supply of beer. Trade and press picked it up: 4.78 million reach and 12 new NSW venue listings secured. A WA craft beer became a national story without the hefty media spend.
Beerfarm had a loyal following in Western Australia and near-zero presence east of the Nullarbor. Zero budget. No media spend. No influencer programme.
Example hijacked the rawdogging trend and turned a cross-country beer delivery into a 48-hour national event. Australians were recruited as BeerSitters: Watching a livestream of 52 cases of Hazy Pale travelling from the farm to NSW, for a year's supply of beer. Trade and press picked it up: 4.78 million reach and 12 new NSW venue listings secured. A WA craft beer became a national story without the hefty media spend.
