That platform shaped everything. 129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. The most coveted activations on the Australian sports calendar. A brand that went from unknown in APAC to the one every venue wanted behind the bar and every guest wanted in their hand.

A multi-year cultural programme built around one idea: Celebrate the Celebrators. We positioned Don Julio 1942 as the marker of taste for a new generation of tastemakers.

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Don Julio 1942 project image 1 by EXAMPLE Agency

Don Julio 1942 project image 2 by EXAMPLE Agency

Don Julio 1942 project image 3 by EXAMPLE Agency

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Don Julio 1942

129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.

Don Julio 1942

129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.

A multi-year cultural programme built around one idea: Celebrate the Celebrators. We positioned Don Julio 1942 as the marker of taste for a new generation of tastemakers.

A multi-year cultural programme built around one idea: Celebrate the Celebrators. We positioned Don Julio 1942 as the marker of taste for a new generation of tastemakers.

we are example

The best client relationships start with good conversation

The best client relationships start with a good conversation.

Australia / New Zealand / Middle East

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