PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
Built Patrón's cultural platform across Australia and the AMEA region. From music festivals to national awards ceremonies, every activation designed to earn attention at scale.
Middle East: In a dark market, the brand couldn't lead, so we built La Hacienda, a cultural home inside the most influential festival. Championing the region's artists and creators who define what comes next. #1 revenue-generating bar in the venue. 1.9 million organic views. Zero paid media. Australia: Most brands fight for centre stage at the Arias. Example made the periphery the main event. Leading the earned media and influencer programme. 222 pieces of coverage. 63 million total reach and views. 1,700 cocktails served across the ceremony and afterparty.
Built Patrón's cultural platform across Australia and the AMEA region. From music festivals to national awards ceremonies, every activation designed to earn attention at scale.
Middle East: In a dark market, the brand couldn't lead, so we built La Hacienda, a cultural home inside the most influential festival. Championing the region's artists and creators who define what comes next. #1 revenue-generating bar in the venue. 1.9 million organic views. Zero paid media. Australia: Most brands fight for centre stage at the Arias. Example made the periphery the main event. Leading the earned media and influencer programme. 222 pieces of coverage. 63 million total reach and views. 1,700 cocktails served across the ceremony and afterparty.
