The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
The Singleton
33% sales growth. 4,500+ pieces of coverage. Zero paid media. Repositioned as the entry point to premium single malt through a food-first strategy.
Scotch had an image problem. Too masculine, too intimidating, too much gatekeeping. We changed the conversation and the sales figures followed.
Repositioned The Singleton as the entry point to premium single malt through a food-first strategy. Partnered the whisky with some of Australia's best chefs and made it feel approachable without dumbing it down. 33% sales growth. 4,500+ pieces of coverage. Zero paid media.
Scotch had an image problem. Too masculine, too intimidating, too much gatekeeping. We changed the conversation and the sales figures followed.
Repositioned The Singleton as the entry point to premium single malt through a food-first strategy. Partnered the whisky with some of Australia's best chefs and made it feel approachable without dumbing it down. 33% sales growth. 4,500+ pieces of coverage. Zero paid media.
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