Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
Smirnoff Ads for Artist
$1M redirected to emerging artists. Cannes shortlisted. Fastest-growing RTD in market. Three years of cultural relevance for a brand a generation had written off.
A multi-year strategic partnership built around one idea: Elevate the Edges. We repositioned Smirnoff from legacy vodka to the brand that gives emerging culture a platform.
That strategy paved the way for everything. $1M of media budget redirected to emerging artists. 22.6M reach through Ads for Artists. 67.4M+ OTS through Origins. The fastest-growing RTD in market. Australia's biggest musicians playing hometown venues again. Cannes shortlisted. Three years of sustained cultural relevance for a brand an entire generation had written off.
A multi-year strategic partnership built around one idea: Elevate the Edges. We repositioned Smirnoff from legacy vodka to the brand that gives emerging culture a platform.
That strategy paved the way for everything. $1M of media budget redirected to emerging artists. 22.6M reach through Ads for Artists. 67.4M+ OTS through Origins. The fastest-growing RTD in market. Australia's biggest musicians playing hometown venues again. Cannes shortlisted. Three years of sustained cultural relevance for a brand an entire generation had written off.
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