ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor’s in-house F&B group, building Table For from concept.
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor’s in-house F&B group, building Table For from concept.
Hotel dining has had the same reputation problem for thirty years. Accor decided to fix it. We built the brand that would do that.
440+ F&B venues across the Pacific. Most hotel restaurants exist to feed guests, not to give anyone a genuine reason to arrive. When Accor decided to change that, fundamentally, not cosmetically, they needed more than a brief. They needed a creative partner with enough conviction to build something that could carry that ambition permanently.
We became the founding creative partner of Table For. Our role spans the full scope: brand strategy and positioning for the portfolio, concept development for new venues, PR and communications, and the ongoing creative direction that gives every venue its own personality while keeping the Table For identity coherent across dozens of properties. Bar Allora. Sydney's CBD was the first. Flaminia followed.
Each launched with earned media that travelled well beyond the food press.
Hotel dining has had the same reputation problem for thirty years. Accor decided to fix it. We built the brand that would do that.
440+ F&B venues across the Pacific. Most hotel restaurants exist to feed guests, not to give anyone a genuine reason to arrive. When Accor decided to change that, fundamentally, not cosmetically, they needed more than a brief. They needed a creative partner with enough conviction to build something that could carry that ambition permanently.
We became the founding creative partner of Table For. Our role spans the full scope: brand strategy and positioning for the portfolio, concept development for new venues, PR and communications, and the ongoing creative direction that gives every venue its own personality while keeping the Table For identity coherent across dozens of properties. Bar Allora. Sydney's CBD was the first. Flaminia followed.
Each launched with earned media that travelled well beyond the food press.
