The national hospitality agency.

Our client list includes the luxury hotel groups, premium drinks brands, independent operators and destination developers that are defining Australian hospitality's next chapter. We know what it takes to build a brand in Australia's most competitive markets, because we have done it, repeatedly, at the highest level.

Our Australian markets.

Sydney — Our home market. Australia's most competitive hospitality city and the national benchmark for brand strategy and PR. → Sydney

Melbourne — Australia's cultural capital. The most discerning restaurant and bar audience in the country, and a hotel market that rewards genuine cultural depth. → Melbourne

Brisbane — The fastest-growing hospitality market in Australia. The 2032 Olympics will accelerate an already significant transformation. → Brisbane

Gold Coast — Australia's largest resort and leisure hospitality market. → Gold Coast

Perth — Quietly one of Australia's most interesting hospitality markets. Underserved by national agencies. → Perth

What we do across Australia.

Brand strategy and positioning, the upstream work that makes everything else more effective. PR and earned media, national media relationships built over a decade of hospitality PR. Placemaking, our Place Culture framework deployed across 100+ locations. Hospitality PR for hotels, restaurants, bars, resorts, breweries, wineries. Drinks brand strategy for Patrón, Grey Goose, Bombay Sapphire, Bacardi and other premium drinks brands.

The Example difference.

Most PR agencies sell media contacts. We sell brand strategy that makes media coverage inevitable. We work upstream — building the brand before building the communications. That is why the hospitality brands that lead their categories in Australia work with us.