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Qatar

overview + case studies
Brand Strategy & PR Agency — Qatar & Doha
Made by Example
Qatar is building for the world. Its best brands need to sound like it.

Qatar has demonstrated, through the FIFA World Cup and its extraordinary museum and cultural infrastructure, that it is serious about building an international cultural identity. The hospitality pipeline in Doha. The Lusail development. The museum precinct. Qatar's ambition is long and its investment in brand is real.

Gulf coverage from a permanent Dubai base.

Example works across the Gulf from our Dubai office, with active experience in Qatar's hospitality, tourism and cultural sectors. We bring the brand strategy and earned media capability that ambitious Gulf brands require — combined with the regional market intelligence that comes from being permanently embedded in the Middle East since 2019.

What we do in Qatar.

Brand strategy and positioning for Qatar's hotels, destinations, cultural institutions and lifestyle brands building international reputation. International luxury and travel media, regional Arabic and English press, trade publications that shape how Qatar is perceived globally. Hotel and hospitality brand strategy for Qatar's luxury pipeline — Lusail, the Corniche, the emerging resort and cultural precincts. Placemaking for Qatar's destinations at scale — museums, cultural experiences, mixed-use precincts.

  • Brand Strategy & Positioning
  • PR & Earned Media — Regional & International
  • Hotel & Luxury Hospitality Brand Strategy
  • Placemaking & Destination Strategy
  • Cultural Institution PR
  • GCC-wide Earned Media Programmes

Qatar

Brand Strategy & PR Agency — Qatar & Doha

Qatar is building for the world. Its best brands need to sound like it.

Qatar has demonstrated, through the FIFA World Cup and its extraordinary museum and cultural infrastructure, that it is serious about building an international cultural identity. The hospitality pipeline in Doha. The Lusail development. The museum precinct. Qatar's ambition is long and its investment in brand is real.

Gulf coverage from a permanent Dubai base.

Example works across the Gulf from our Dubai office, with active experience in Qatar's hospitality, tourism and cultural sectors. We bring the brand strategy and earned media capability that ambitious Gulf brands require — combined with the regional market intelligence that comes from being permanently embedded in the Middle East since 2019.

What we do in Qatar.

Brand strategy and positioning for Qatar's hotels, destinations, cultural institutions and lifestyle brands building international reputation. International luxury and travel media, regional Arabic and English press, trade publications that shape how Qatar is perceived globally. Hotel and hospitality brand strategy for Qatar's luxury pipeline — Lusail, the Corniche, the emerging resort and cultural precincts. Placemaking for Qatar's destinations at scale — museums, cultural experiences, mixed-use precincts.

  • Brand Strategy & Positioning
  • PR & Earned Media — Regional & International
  • Hotel & Luxury Hospitality Brand Strategy
  • Placemaking & Destination Strategy
  • Cultural Institution PR
  • GCC-wide Earned Media Programmes