Hospitality PR Australia
Earned media for Australia’s best hospitality brands.
Hospitality PR is not a media contact list. It is a strategic discipline, one that requires understanding what a brand stands for, why it deserves coverage, and how to build the narrative that makes a journalist choose your story over the fifty other pitches in their inbox. Example has been building hospitality brands through earned media for over a decade.
We are different from every other hospitality PR agency in Australia in one specific way: we start with brand strategy. That upstream work, done before the communications start, is what makes everything else more effective, more defensible, and more durable.
What we mean by hospitality PR.
Hotel PR: pre-opening strategy, launch execution, and ongoing earned media for luxury, boutique and branded hotels. We have worked with Marriott, IHG, Accor and Hilton. Restaurant & Bar PR: opening strategy and ongoing PR for restaurants, bars, QSRs and hospitality groups. Drinks Brand PR: we hold the Patrón AMEA mandate, and work with Grey Goose, Bombay Sapphire and Bacardi. Tourism & Destination PR: national and international earned media for tourism boards and hospitality precinct operators. Venue Launch Strategy: launches designed as strategic brand moments.
Results that speak for themselves.
JW Marriott Gold Coast: 31% ADR increase, 47% direct booking rate (highest in Marriott APAC portfolio), 226 pieces of coverage. StandardX Melbourne: 250+ pieces of press, 363M+ reach. Don Julio 1942: 129% sales uplift, 500M+ earned reach, 850+ pieces of coverage. Grey Goose Australian Open: +670% YoY growth, 408M+ earned reach, 1,145 pieces of coverage. Merivale: 60+ venues, 4,500+ pieces of coverage across the partnership. Papua New Guinea Tourism: 80+ pieces, 40M+ reach, 308K+ influencer engagements.
- Hotel PR & Pre-Opening Strategy
- Restaurant & Bar PR
- Drinks Brand PR
- Tourism & Destination PR
- Venue Launch Strategy
- National & International Earned Media
- Crisis Communications
Hospitality PR Australia
overview + case studies
Earned media for Australia’s best hospitality brands.
Hospitality PR is not a media contact list. It is a strategic discipline, one that requires understanding what a brand stands for, why it deserves coverage, and how to build the narrative that makes a journalist choose your story over the fifty other pitches in their inbox. Example has been building hospitality brands through earned media for over a decade.
We are different from every other hospitality PR agency in Australia in one specific way: we start with brand strategy. That upstream work, done before the communications start, is what makes everything else more effective, more defensible, and more durable.
What we mean by hospitality PR.
Hotel PR: pre-opening strategy, launch execution, and ongoing earned media for luxury, boutique and branded hotels. We have worked with Marriott, IHG, Accor and Hilton. Restaurant & Bar PR: opening strategy and ongoing PR for restaurants, bars, QSRs and hospitality groups. Drinks Brand PR: we hold the Patrón AMEA mandate, and work with Grey Goose, Bombay Sapphire and Bacardi. Tourism & Destination PR: national and international earned media for tourism boards and hospitality precinct operators. Venue Launch Strategy: launches designed as strategic brand moments.
Results that speak for themselves.
JW Marriott Gold Coast: 31% ADR increase, 47% direct booking rate (highest in Marriott APAC portfolio), 226 pieces of coverage. StandardX Melbourne: 250+ pieces of press, 363M+ reach. Don Julio 1942: 129% sales uplift, 500M+ earned reach, 850+ pieces of coverage. Grey Goose Australian Open: +670% YoY growth, 408M+ earned reach, 1,145 pieces of coverage. Merivale: 60+ venues, 4,500+ pieces of coverage across the partnership. Papua New Guinea Tourism: 80+ pieces, 40M+ reach, 308K+ influencer engagements.
- Hotel PR & Pre-Opening Strategy
- Restaurant & Bar PR
- Drinks Brand PR
- Tourism & Destination PR
- Venue Launch Strategy
- National & International Earned Media
- Crisis Communications
Example is a hospitality PR agency based in Sydney, working with hotels, restaurants, bars, drinks brands and tourism destinations across Australia and the Middle East. We combine brand strategy with PR execution, building the upstream narrative that makes earned media coverage inevitable rather than transactional.
