New Zealand
overview + case studies
Brand Strategy & PR Agency — New Zealand
New Zealand's hospitality, tourism and food and wine culture is world-class. But the brands and destinations operating within it, the lodges, the wineries, the boutique hotels, the chefs, often have product that outstrips their brand strategy and earned media reach. Example works with New Zealand's leading hospitality brands to close that gap.
Trans-Tasman brand strategy that travels.
We bring Australia's most rigorous brand strategy and earned media approach across the Tasman and the trans-Tasman media relationships to match. New Zealand brands working with Example gain access to the national and international travel and lifestyle media that covers both markets, not just the domestic press.
What we do in New Zealand.
Brand strategy and positioning for New Zealand hotels, lodges, tourism operators and F&B brands that have great product and want a brand that matches it. PR and earned media across New Zealand, Australia, and international luxury travel press. Luxury lodge and hotel PR, working with properties that want earned media at the level their product deserves, in the international luxury travel publications their guests read. Wine and drinks PR for Marlborough, Central Otago, Hawke's Bay producers building national and international audiences. Tourism and destination brand strategy for operators with international audience ambitions.
Who we work with in New Zealand.
Luxury lodges and boutique hotels across New Zealand. Wine producers seeking international recognition. Tourism operators and experience brands. Restaurant operators in Auckland, Queenstown and Wellington. International hotel groups entering the New Zealand market.
- Brand Strategy & Positioning
- PR & Earned Media — NZ, Australia & International
- Luxury Lodge & Hotel PR
- Wine & Drinks PR — Marlborough, Central Otago, Hawke's Bay
- Tourism & Destination Brand Strategy
- Restaurant & Bar PR
- Market Entry Brand Strategy
New Zealand
Brand Strategy & PR Agency — New Zealand
New Zealand's hospitality, tourism and food and wine culture is world-class. But the brands and destinations operating within it, the lodges, the wineries, the boutique hotels, the chefs, often have product that outstrips their brand strategy and earned media reach. Example works with New Zealand's leading hospitality brands to close that gap.
Trans-Tasman brand strategy that travels.
We bring Australia's most rigorous brand strategy and earned media approach across the Tasman and the trans-Tasman media relationships to match. New Zealand brands working with Example gain access to the national and international travel and lifestyle media that covers both markets, not just the domestic press.
What we do in New Zealand.
Brand strategy and positioning for New Zealand hotels, lodges, tourism operators and F&B brands that have great product and want a brand that matches it. PR and earned media across New Zealand, Australia, and international luxury travel press. Luxury lodge and hotel PR, working with properties that want earned media at the level their product deserves, in the international luxury travel publications their guests read. Wine and drinks PR for Marlborough, Central Otago, Hawke's Bay producers building national and international audiences. Tourism and destination brand strategy for operators with international audience ambitions.
Who we work with in New Zealand.
Luxury lodges and boutique hotels across New Zealand. Wine producers seeking international recognition. Tourism operators and experience brands. Restaurant operators in Auckland, Queenstown and Wellington. International hotel groups entering the New Zealand market.
- Brand Strategy & Positioning
- PR & Earned Media — NZ, Australia & International
- Luxury Lodge & Hotel PR
- Wine & Drinks PR — Marlborough, Central Otago, Hawke's Bay
- Tourism & Destination Brand Strategy
- Restaurant & Bar PR
- Market Entry Brand Strategy
