Sydney
overview + case studies
Hospitality PR & Brand Strategy in Sydney
Example is headquartered in Sydney. We have spent a decade building the brands and places that define Australian hospitality from Merivale and Fink to InterContinental Sydney, QT, Vicinity Centres and some of the country's most recognised drinks brands.
Sydney's hospitality market is the national benchmark.
500+ projects. 100+ places launched. 15+ awards. Our Sydney work spans luxury hotels, leading restaurant groups, premium spirits brands, destination precincts and mixed-use developments. We work with the operators, developers and brand owners who are defining what Sydney hospitality looks like for the next generation.
A decade embedded in the market.
Our media relationships in Sydney are not transactional, they are built over years of consistent, high-quality work. We know the editors, critics and cultural voices that matter. We know what stories they want and how to give their audiences a reason to care. That depth is what makes Example different from an agency that claims Sydney coverage from a remote office.
Selected Sydney work.
Merivale: decade-long partnership across 60+ venues. Fink Group (Quay, Bennelong, OTTO). 250+ pieces of coverage, 200M+ OTS. Flaminia: two chefs' hats in month one, 196 pieces of coverage, 182M reach. Prefecture 48: six venues in a heritage warehouse, national and international coverage. InterContinental Sydney: world-first cocktail experience, Mumbrella Travel CommsCon Award. Bar Allora: Tourism Australia Hot List, 26.8M OTS. Mirvac: National Heritage Trust Award for Adaptive Re-use.
- Brand Strategy & Positioning
- Venue Identity & F&B Concept
- PR & Earned Media — Sydney & National
- Placemaking & Place Culture
- Hotel Brand Strategy & PR
- Drinks Brand Strategy & Earned Media
- Influencer & Creator Partnerships
- Venue Launch Strategy & Activation
- Property & Precinct Brand Strategy
Sydney
Hospitality PR & Brand Strategy in Sydney
Example is headquartered in Sydney. We have spent a decade building the brands and places that define Australian hospitality from Merivale and Fink to InterContinental Sydney, QT, Vicinity Centres and some of the country's most recognised drinks brands.
Sydney's hospitality market is the national benchmark.
500+ projects. 100+ places launched. 15+ awards. Our Sydney work spans luxury hotels, leading restaurant groups, premium spirits brands, destination precincts and mixed-use developments. We work with the operators, developers and brand owners who are defining what Sydney hospitality looks like for the next generation.
A decade embedded in the market.
Our media relationships in Sydney are not transactional, they are built over years of consistent, high-quality work. We know the editors, critics and cultural voices that matter. We know what stories they want and how to give their audiences a reason to care. That depth is what makes Example different from an agency that claims Sydney coverage from a remote office.
Selected Sydney work.
Merivale: decade-long partnership across 60+ venues. Fink Group (Quay, Bennelong, OTTO). 250+ pieces of coverage, 200M+ OTS. Flaminia: two chefs' hats in month one, 196 pieces of coverage, 182M reach. Prefecture 48: six venues in a heritage warehouse, national and international coverage. InterContinental Sydney: world-first cocktail experience, Mumbrella Travel CommsCon Award. Bar Allora: Tourism Australia Hot List, 26.8M OTS. Mirvac: National Heritage Trust Award for Adaptive Re-use.
- Brand Strategy & Positioning
- Venue Identity & F&B Concept
- PR & Earned Media — Sydney & National
- Placemaking & Place Culture
- Hotel Brand Strategy & PR
- Drinks Brand Strategy & Earned Media
- Influencer & Creator Partnerships
- Venue Launch Strategy & Activation
- Property & Precinct Brand Strategy
