Asia Pacific
overview + case studies
Brand Strategy & PR Agency: Asia Pacific
We Are Example's APAC hub is in Sydney. From there our team runs brand strategy, PR and placemaking across Australia, New Zealand and South East Asia, for hotel groups, drinks brands and destinations that need one partner across Sydney, Melbourne, Queensland, Western Australia, Auckland and Singapore.
The agency built for APAC's most ambitious brands.
The Asia Pacific hospitality and lifestyle market is the most complex in the world. It is also the most valuable. The hotel groups, drinks brands and destinations that lead it don't need local market communicators. They need strategic partners who understand how brand works at a regional level and can execute with market-by-market precision.
Our APAC markets.
Australia — Our headquarters and core market. The most sophisticated hospitality market in the Southern Hemisphere. Sydney, Melbourne, Brisbane, Gold Coast, Perth. → Australia
New Zealand — Trans-Tasman brand strategy and PR for New Zealand's luxury lodges, wine producers and tourism operators. → New Zealand
Singapore — The APAC headquarters for the world's best hotel groups and drinks brands. We work with the regional marketing teams managing those mandates. → Singapore
Middle East & Gulf — We bridge APAC and the Middle East for brands operating across both regions. → Middle East
What we do across APAC.
Regional brand strategy and positioning. Multi-market PR and earned media programmes. Hospitality and hotel brand strategy for APAC's leading hotel groups. Drinks brand strategy, we hold the Patrón AMEA mandate and understand the on-trade across every APAC market. Tourism and destination brand strategy for APAC's most ambitious destinations. Market entry strategy for international brands entering APAC markets.
- Regional APAC Brand Strategy
- Multi-Market PR & Earned Media
- Hospitality & Hotel Brand Strategy
- Drinks Brand Strategy — AMEA & APAC
- Tourism & Destination Brand Strategy
- Market Entry — Australia, Singapore, NZ, ME
- Influencer & Creator Strategy
Asia Pacific
Brand Strategy & PR Agency: Asia Pacific
We Are Example's APAC hub is in Sydney. From there our team runs brand strategy, PR and placemaking across Australia, New Zealand and South East Asia, for hotel groups, drinks brands and destinations that need one partner across Sydney, Melbourne, Queensland, Western Australia, Auckland and Singapore.
The agency built for APAC's most ambitious brands.
The Asia Pacific hospitality and lifestyle market is the most complex in the world. It is also the most valuable. The hotel groups, drinks brands and destinations that lead it don't need local market communicators. They need strategic partners who understand how brand works at a regional level and can execute with market-by-market precision.
Our APAC markets.
Australia — Our headquarters and core market. The most sophisticated hospitality market in the Southern Hemisphere. Sydney, Melbourne, Brisbane, Gold Coast, Perth. → Australia
New Zealand — Trans-Tasman brand strategy and PR for New Zealand's luxury lodges, wine producers and tourism operators. → New Zealand
Singapore — The APAC headquarters for the world's best hotel groups and drinks brands. We work with the regional marketing teams managing those mandates. → Singapore
Middle East & Gulf — We bridge APAC and the Middle East for brands operating across both regions. → Middle East
What we do across APAC.
Regional brand strategy and positioning. Multi-market PR and earned media programmes. Hospitality and hotel brand strategy for APAC's leading hotel groups. Drinks brand strategy, we hold the Patrón AMEA mandate and understand the on-trade across every APAC market. Tourism and destination brand strategy for APAC's most ambitious destinations. Market entry strategy for international brands entering APAC markets.
- Regional APAC Brand Strategy
- Multi-Market PR & Earned Media
- Hospitality & Hotel Brand Strategy
- Drinks Brand Strategy — AMEA & APAC
- Tourism & Destination Brand Strategy
- Market Entry — Australia, Singapore, NZ, ME
- Influencer & Creator Strategy
