Singapore
overview + case studies
Brand Strategy & PR in Singapore
Singapore is the regional HQ for the world's best hotel groups, drinks brands and luxury companies. Example works with the APAC marketing teams in those offices and the brands they are responsible for building across the region.
The Singapore brief is always bigger than Singapore.
When a regional marketing director in Singapore commissions brand strategy or PR work, they are rarely solving a Singapore problem. They are solving an APAC problem that happens to be managed from Singapore. The brand needs to work in Australia. In Japan. In Southeast Asia. Across hotel markets, retail environments and on-trade channels that each have their own cultural logic. That is the brief we are built for.
What we do for Singapore-based APAC teams.
Regional brand strategy: the positioning, the narrative, the market-by-market adaptation plan. APAC PR and earned media with market-specific execution and a single strategic thread. Hospitality and hotel brand strategy for Singapore's regional hotel groups. Drinks brand strategy: we hold the Patrón AMEA mandate and understand the on-trade across every APAC market. Placemaking for destination brands across the region that aspire to Singapore's standard.
Who we work with from Singapore.
APAC regional marketing teams at major international hotel groups. Drinks brand regional marketing directors managing APAC mandates. Luxury lifestyle and hospitality companies with Singapore as their regional HQ. Tourism Boards and destination marketing organisations with APAC briefs.
- Regional APAC Brand Strategy
- APAC PR & Earned Media
- Hospitality & Hotel Brand Strategy
- Drinks Brand Strategy — AMEA & APAC
- Placemaking & Destination Strategy
- Market Entry — Australia, Middle East, Asia Pacific
- Influencer & Creator Strategy
Singapore
Brand Strategy & PR in Singapore
Singapore is the regional HQ for the world's best hotel groups, drinks brands and luxury companies. Example works with the APAC marketing teams in those offices and the brands they are responsible for building across the region.
The Singapore brief is always bigger than Singapore.
When a regional marketing director in Singapore commissions brand strategy or PR work, they are rarely solving a Singapore problem. They are solving an APAC problem that happens to be managed from Singapore. The brand needs to work in Australia. In Japan. In Southeast Asia. Across hotel markets, retail environments and on-trade channels that each have their own cultural logic. That is the brief we are built for.
What we do for Singapore-based APAC teams.
Regional brand strategy: the positioning, the narrative, the market-by-market adaptation plan. APAC PR and earned media with market-specific execution and a single strategic thread. Hospitality and hotel brand strategy for Singapore's regional hotel groups. Drinks brand strategy: we hold the Patrón AMEA mandate and understand the on-trade across every APAC market. Placemaking for destination brands across the region that aspire to Singapore's standard.
Who we work with from Singapore.
APAC regional marketing teams at major international hotel groups. Drinks brand regional marketing directors managing APAC mandates. Luxury lifestyle and hospitality companies with Singapore as their regional HQ. Tourism Boards and destination marketing organisations with APAC briefs.
- Regional APAC Brand Strategy
- APAC PR & Earned Media
- Hospitality & Hotel Brand Strategy
- Drinks Brand Strategy — AMEA & APAC
- Placemaking & Destination Strategy
- Market Entry — Australia, Middle East, Asia Pacific
- Influencer & Creator Strategy
