Abu Dhabi
overview + case studies
Brand Strategy & PR in Abu Dhabi
Abu Dhabi is not following Dubai's playbook. It is writing its own building cultural credibility through Saadiyat, the Louvre, Yas Island, and a luxury hotel pipeline that is redefining the region's identity. Example works with the brands within it.
A different kind of ambition.
Abu Dhabi's vision is long. It is not chasing the next viral moment, it is building cultural credibility that compounds over decades. The brands and destinations operating within that vision need the same quality of thinking. The hospitality, tourism and cultural institutions that define Abu Dhabi's international identity are increasingly sophisticated in how they approach brand strategy. Generic communications agencies are not enough.
What we do in Abu Dhabi.
Brand strategy and positioning for hotels, destinations, cultural institutions and hospitality groups. PR and earned media reaching global audiences: international luxury and travel press alongside regional Arabic and English coverage. Placemaking via our Place Culture framework, built for exactly the kind of destination development Abu Dhabi is pursuing. Luxury hotel PR for the emirate's extraordinary pipeline. Drinks brand strategy and earned media in the UAE's evolving licensed hospitality landscape.
Operated from Dubai. Embedded in the UAE.
Example's UAE base is Dubai. We work across the emirate and regularly in Abu Dhabi,. with established media relationships, client connections and an understanding of how the two markets relate and differ.
- Brand Strategy & Positioning
- PR & Earned Media — Regional & International
- Luxury Hotel & Resort PR
- Placemaking & Destination Strategy
- Cultural Institution Communications
- Drinks Brand Strategy & Activation
- Market Entry Strategy for International Brands
Abu Dhabi
Brand Strategy & PR in Abu Dhabi
Abu Dhabi is not following Dubai's playbook. It is writing its own building cultural credibility through Saadiyat, the Louvre, Yas Island, and a luxury hotel pipeline that is redefining the region's identity. Example works with the brands within it.
A different kind of ambition.
Abu Dhabi's vision is long. It is not chasing the next viral moment, it is building cultural credibility that compounds over decades. The brands and destinations operating within that vision need the same quality of thinking. The hospitality, tourism and cultural institutions that define Abu Dhabi's international identity are increasingly sophisticated in how they approach brand strategy. Generic communications agencies are not enough.
What we do in Abu Dhabi.
Brand strategy and positioning for hotels, destinations, cultural institutions and hospitality groups. PR and earned media reaching global audiences: international luxury and travel press alongside regional Arabic and English coverage. Placemaking via our Place Culture framework, built for exactly the kind of destination development Abu Dhabi is pursuing. Luxury hotel PR for the emirate's extraordinary pipeline. Drinks brand strategy and earned media in the UAE's evolving licensed hospitality landscape.
Operated from Dubai. Embedded in the UAE.
Example's UAE base is Dubai. We work across the emirate and regularly in Abu Dhabi,. with established media relationships, client connections and an understanding of how the two markets relate and differ.
- Brand Strategy & Positioning
- PR & Earned Media — Regional & International
- Luxury Hotel & Resort PR
- Placemaking & Destination Strategy
- Cultural Institution Communications
- Drinks Brand Strategy & Activation
- Market Entry Strategy for International Brands
