Bar Allora
Sydney’s CBD didn’t need another Italian restaurant. It needed one that felt alive. Created by Example from concept to launch. Tourism Australia Hot List. Daily Telegraph print in week one.
Bar Allora
Sydney’s CBD didn’t need another Italian restaurant. It needed one that felt alive. Created by Example from concept to launch. Tourism Australia Hot List. Daily Telegraph print in week one.
Sydney’s CBD didn’t need another Italian restaurant. It needed one that felt alive.
Bar Allora was the first venue from Accor’s Table For programme in the Sydney CBD, built with the team behind World’s 50 Best Bars, and created by Example from concept through to launch. The brief was genuinely unusual: not to design a restaurant, but to build a place. One with a point of view, a personality, and a cultural position specific enough to earn its reputation before it had served a single cover.
We led everything: brand identity and naming, positioning strategy, concept narrative, tone of voice, and the full launch communications programme. Italian Futurism. Espresso to digestivo. $1.50 coffees. Pineapple Negroni spiders. Every decision made the same point: this is a place that knows exactly what it is.
48 pieces of coverage. 26.8M OTS. Tourism Australia Hot List. Daily Telegraph print in week one. A venue that launched with a fully formed personality and an audience that had already decided it wanted to be there, because we built the story before we opened the doors.
Sydney’s CBD didn’t need another Italian restaurant. It needed one that felt alive.
Bar Allora was the first venue from Accor’s Table For programme in the Sydney CBD, built with the team behind World’s 50 Best Bars, and created by Example from concept through to launch. The brief was genuinely unusual: not to design a restaurant, but to build a place. One with a point of view, a personality, and a cultural position specific enough to earn its reputation before it had served a single cover.
We led everything: brand identity and naming, positioning strategy, concept narrative, tone of voice, and the full launch communications programme. Italian Futurism. Espresso to digestivo. $1.50 coffees. Pineapple Negroni spiders. Every decision made the same point: this is a place that knows exactly what it is.
48 pieces of coverage. 26.8M OTS. Tourism Australia Hot List. Daily Telegraph print in week one. A venue that launched with a fully formed personality and an audience that had already decided it wanted to be there, because we built the story before we opened the doors.
