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Fink Group

250 pieces of coverage. 196.3M OTS. Quay, Bennelong and OTTO put back into genuine cultural conversation through precision over volume.

Fink Group

250 pieces of coverage. 196.3M OTS. Quay, Bennelong and OTTO put back into genuine cultural conversation through precision over volume.
Australia's most decorated restaurant portfolio. Quay. Bennelong. OTTO. Each critically revered. But critical acclaim and cultural presence aren't the same thing.

We stripped out the content volume and replaced it with precision. Earned-led campaigns and cultural moments designed to put Fink back into genuine conversation with a new audience. One social campaign at Quay hit engagement levels not seen since the return of the Snow Egg. Across the full partnership: 250 pieces of coverage. 196.3M OTS.

Australia's most decorated restaurant portfolio. Quay. Bennelong. OTTO. Each critically revered. But critical acclaim and cultural presence aren't the same thing.

We stripped out the content volume and replaced it with precision. Earned-led campaigns and cultural moments designed to put Fink back into genuine conversation with a new audience. One social campaign at Quay hit engagement levels not seen since the return of the Snow Egg. Across the full partnership: 250 pieces of coverage. 196.3M OTS.

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