Fink Group
Australia’s most decorated restaurant portfolio. Quay, Bennelong, OTTO, put back at the centre of the cultural conversation. 250 pieces of coverage. 196.3M OTS.
Fink Group
Australia’s most decorated restaurant portfolio. Quay, Bennelong, OTTO, put back at the centre of the cultural conversation. 250 pieces of coverage. 196.3M OTS.
Australia’s most decorated restaurant portfolio. We put it back at the centre of the cultural conversation.
Quay. Bennelong. OTTO. The Fink Group’s restaurants had the critical acclaim, the chef talent, and the physical locations. What they were losing, gradually but noticeably, was presence in the cultural conversation a new generation of food-interested Australians was having, the one that happens on social, in editorial, in the recommendations people actually give each other.
The work was never about volume. Blanketing food media with press releases wasn’t going to move the needle for restaurants at Fink’s level. It required precision: earned-led campaigns and cultural moments carefully chosen to put Quay, Bennelong, and OTTO back where they belonged, not just as places worth visiting, but as places worth talking about. Each campaign was built to travel beyond food media into lifestyle, culture, and the broader press.
250 pieces of coverage. 196.3M OTS. One social campaign hit engagement levels not seen at Quay since the return of the Snow Egg. Proof that the right story, told in the right moment, can still move even the most established brand.
Australia’s most decorated restaurant portfolio. We put it back at the centre of the cultural conversation.
Quay. Bennelong. OTTO. The Fink Group’s restaurants had the critical acclaim, the chef talent, and the physical locations. What they were losing, gradually but noticeably, was presence in the cultural conversation a new generation of food-interested Australians was having, the one that happens on social, in editorial, in the recommendations people actually give each other.
The work was never about volume. Blanketing food media with press releases wasn’t going to move the needle for restaurants at Fink’s level. It required precision: earned-led campaigns and cultural moments carefully chosen to put Quay, Bennelong, and OTTO back where they belonged, not just as places worth visiting, but as places worth talking about. Each campaign was built to travel beyond food media into lifestyle, culture, and the broader press.
250 pieces of coverage. 196.3M OTS. One social campaign hit engagement levels not seen at Quay since the return of the Snow Egg. Proof that the right story, told in the right moment, can still move even the most established brand.
