Forged by Vow: Singapore
51M+ OTS. 1,024% over target. Vogue Singapore, Tatler, Straits Times. We gave cultivated meat a cultural identity people wanted to be part of.
Forged by Vow: Singapore
51M+ OTS. 1,024% over target. Vogue Singapore, Tatler, Straits Times. We gave cultivated meat a cultural identity people wanted to be part of.

Cultivated meat had a PR problem. The science was the story and nobody was making it desirable.
We positioned Vow Foods' Singapore restaurant as the world's most exciting sustainable dining experience. Took a category stuck in lab-coat language and gave it a cultural identity that people wanted to be part of. 51M+ OTS. 1,024% over target. International coverage in Vogue Singapore, Tatler and Straits Times.

Cultivated meat had a PR problem. The science was the story and nobody was making it desirable.
We positioned Vow Foods' Singapore restaurant as the world's most exciting sustainable dining experience. Took a category stuck in lab-coat language and gave it a cultural identity that people wanted to be part of. 51M+ OTS. 1,024% over target. International coverage in Vogue Singapore, Tatler and Straits Times.


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