Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
Kahluá Espresso Martini
1.5M PR reach. 100+ venues stocking on-tap format. We owned the espresso martini moment nationally through #KahluaHour and daylight saving.
The espresso martini was everywhere. Nobody owned it.
For Kahluá, we built #KahluaHour: a national happy hour built around daylight saving that turned the espresso martini on tap into an owned cultural moment. 1.5M PR reach. 100+ venues stocking the on-tap format. A brand that went from sharing the espresso martini with everyone to being the name behind it.
The espresso martini was everywhere. Nobody owned it.
For Kahluá, we built #KahluaHour: a national happy hour built around daylight saving that turned the espresso martini on tap into an owned cultural moment. 1.5M PR reach. 100+ venues stocking the on-tap format. A brand that went from sharing the espresso martini with everyone to being the name behind it.
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