Merivale
A decade embedded inside one of Australia's largest hospitality groups. Every brand, every venue, every moment that put Merivale on the cultural map. 4,500+ pieces of coverage.
Merivale
A decade embedded inside one of Australia's largest hospitality groups. Every brand, every venue, every moment that put Merivale on the cultural map. 4,500+ pieces of coverage.
A decade embedded inside one of Australia’s largest hospitality groups. Every brand, every venue, every moment that put Merivale on the cultural map.
Merivale’s ambition has always run at a scale that requires a creative partner who can genuinely keep pace with it. Over ten years, we’ve worked alongside CEO Justin Hemmes and senior leadership across 70+ venues, not as a retained press office, but as a strategic partner that helped shape how Merivale thinks about itself and how it earns its cultural position in Australia.
The work spans brand creation, campaign strategy, earned media, and the cultural moments that generate conversation well beyond the hospitality press. From new venue concepts and brand identities to the launches that turned a property acquisition into a genuine cultural event. Mimi’s at Coogee Pavilion generated 40M reach and two Good Food hats on opening. Mr. Wong established a new standard for Sydney dining. The Angel Hotel repositioned an icon for a new generation. Each venue built with the same discipline: what does this place stand for, and how does it earn its reputation?
4,500+ pieces of coverage. 40M reach for Mimi’s at Coogee alone. The proof of what a ten-year partnership looks like when both parties are serious about the work, not just the brief.
A decade embedded inside one of Australia’s largest hospitality groups. Every brand, every venue, every moment that put Merivale on the cultural map.
Merivale’s ambition has always run at a scale that requires a creative partner who can genuinely keep pace with it. Over ten years, we’ve worked alongside CEO Justin Hemmes and senior leadership across 70+ venues, not as a retained press office, but as a strategic partner that helped shape how Merivale thinks about itself and how it earns its cultural position in Australia.
The work spans brand creation, campaign strategy, earned media, and the cultural moments that generate conversation well beyond the hospitality press. From new venue concepts and brand identities to the launches that turned a property acquisition into a genuine cultural event. Mimi’s at Coogee Pavilion generated 40M reach and two Good Food hats on opening. Mr. Wong established a new standard for Sydney dining. The Angel Hotel repositioned an icon for a new generation. Each venue built with the same discipline: what does this place stand for, and how does it earn its reputation?
4,500+ pieces of coverage. 40M reach for Mimi’s at Coogee alone. The proof of what a ten-year partnership looks like when both parties are serious about the work, not just the brief.
