QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
QT Valentine's Day
We created a Valentine’s campaign that stole and broke hearts across three countries.
Valentine's campaigns fall into one of two camps: saccharine love letters or performative cynicism. QT Hotels and Black Star Pastry found the more interesting territory between them.
For Valentine's Day, QT Hotels & Resorts collaborated with Black Star Pastry to launch Eat Your Heart Out, a campaign that acknowledged both sides of the holiday without committing to either. Two limited-edition desserts: The Love Bomb, a rich chocolate indulgence for the hopeless romantics, and The Ghost, a delicate vanilla mousse and strawberry-raspberry compôte for those who'd rather forget the date entirely.
Available across Australia, New Zealand, and Singapore, the campaign was built for sharing, visually, emotionally, and socially. Example led the strategy, PR, influencer activation, and event execution across three markets, driving coverage that landed in both lifestyle and food press simultaneously.
A Valentine's campaign that stole hearts, and broke a few. Exactly as intended.
Valentine's campaigns fall into one of two camps: saccharine love letters or performative cynicism. QT Hotels and Black Star Pastry found the more interesting territory between them.
For Valentine's Day, QT Hotels & Resorts collaborated with Black Star Pastry to launch Eat Your Heart Out, a campaign that acknowledged both sides of the holiday without committing to either. Two limited-edition desserts: The Love Bomb, a rich chocolate indulgence for the hopeless romantics, and The Ghost, a delicate vanilla mousse and strawberry-raspberry compôte for those who'd rather forget the date entirely.
Available across Australia, New Zealand, and Singapore, the campaign was built for sharing, visually, emotionally, and socially. Example led the strategy, PR, influencer activation, and event execution across three markets, driving coverage that landed in both lifestyle and food press simultaneously.
A Valentine's campaign that stole hearts, and broke a few. Exactly as intended.
