The StandardX, Australia
250+ pieces of coverage. 363M+ reach. Melbourne's most culturally relevant hotel, built with a distinctly Australian identity native to Fitzroy.
The StandardX, Australia
250+ pieces of coverage. 363M+ reach. Melbourne's most culturally relevant hotel, built with a distinctly Australian identity native to Fitzroy.
The Standard's reputation precedes it. Fitzroy's reputation precedes it too. Putting them together required getting the hierarchy right from day one.
We positioned StandardX as the most culturally relevant hotel in Melbourne by creating a distinctly Australian identity, native to Fitzroy while importing the energy and cultural meaning of the brand's New York heritage. 250+ Pieces of Press Coverage. 212 Social Posts & Stories. 363M+ Reach.
The Standard's reputation precedes it. Fitzroy's reputation precedes it too. Putting them together required getting the hierarchy right from day one.
We positioned StandardX as the most culturally relevant hotel in Melbourne by creating a distinctly Australian identity, native to Fitzroy while importing the energy and cultural meaning of the brand's New York heritage. 250+ Pieces of Press Coverage. 212 Social Posts & Stories. 363M+ Reach.
No items found.
