The Waterside Hotel
Full brand world from scratch. Masterbrand, sub-brand, naming, visual identity, tone of voice and interior direction across two distinct Melbourne venues.
The Waterside Hotel
Full brand world from scratch. Masterbrand, sub-brand, naming, visual identity, tone of voice and interior direction across two distinct Melbourne venues.
An iconic Melbourne Pub at King and Flinders Street with serious ambitions but no name, no story and no clear sense of what it would be in a market already full of new bars and restaurants.
Example created the full brand world from scratch. The masterbrand idea, Destination Everywhere, gave the precinct its anchor. Past/Port, a Southeast Asian Dining concept rooted in 1970s cinema and embassy intrigue, gave the upstairs restaurant its own distinct identity. Full brand systems delivered across both venues: visual identity, typography, tone of voice, naming and interior direction.
An iconic Melbourne Pub at King and Flinders Street with serious ambitions but no name, no story and no clear sense of what it would be in a market already full of new bars and restaurants.
Example created the full brand world from scratch. The masterbrand idea, Destination Everywhere, gave the precinct its anchor. Past/Port, a Southeast Asian Dining concept rooted in 1970s cinema and embassy intrigue, gave the upstairs restaurant its own distinct identity. Full brand systems delivered across both venues: visual identity, typography, tone of voice, naming and interior direction.
