Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
Thirst Trap
974 Woolworths stores nationally. Built the entire brand from scratch: plastic-free water with more personality than most spirit labels.
Most water brands try to disappear. Thirst Trap was built to be impossible to ignore.
We created the entire brand from scratch. A plastic-free, sustainable water brand with more personality than most spirit labels. Then launched it by subverting the thirst trap trend itself: partnering with unexpected talent (From Red Wiggles to AFL stars) to post their first-ever provocative thirst traps for charity Ocean Crusaders. Landed in 974 Woolworths stores nationally. National coverage. Impossible to ignore.
Most water brands try to disappear. Thirst Trap was built to be impossible to ignore.
We created the entire brand from scratch. A plastic-free, sustainable water brand with more personality than most spirit labels. Then launched it by subverting the thirst trap trend itself: partnering with unexpected talent (From Red Wiggles to AFL stars) to post their first-ever provocative thirst traps for charity Ocean Crusaders. Landed in 974 Woolworths stores nationally. National coverage. Impossible to ignore.
